“The Spirit of Marassi marks a defining milestone for Rolls-Royce in Egypt. Through our first-ever immersive residency in the North Coast, we are bringing the Home of Rolls-Royce to one of the region's most coveted destinations, creating meaningful experiences centred around craftsmanship, Bespoke commissioning, wellness and hospitality. Additionally, it will provide the setting for the debut of Spectre Series II, marking a defining new moment for the marque.”
James Crichton, Regional Director, Rolls-Royce Motor Cars Middle East & Africa

Rolls-Royce Motor Cars presents The Spirit of Marassi, a nine-day immersive residency at Palace Beach Resort from 14–22 August 2026 at Egypt’s North Coast. For the first time, a private beachfront villa will be transformed into a dedicated Rolls-Royce residency, bringing the world of Rolls-Royce Motor Cars to discerning clientele in the region in one of the most sought-after seasonal destinations.
The Spirit of Marassi is conceived around the principles of craftsmanship, hospitality and Bespoke commissioning. Throughout the residency, guests can also enjoy, a thoughtfully curated programme of lifestyle experiences. At its heart is the regional debut of Spectre Series II, presented in Egypt for the first time.
BESPOKE IS ROLLS-ROYCE
A central element of the programme will be the Rolls-Royce Atelier for Bespoke consultations, where clients can explore materials, colours, finishes and Bespoke commissioning alongside Rolls-Royce designers, beginning the process of shaping a motor car that reflects their individual tastes and aspirations. An exclusive Bespoke motor car design curated by Rolls-Royce Private Office Dubai embodying Spirit of Marassi will also be unveiled at the Atelier by Lead Designer of Rolls-Royce Motor Cars Middle East & Africa, Michelle Lusby.
Complementing the experience are curated Rolls-Royce accessories, inviting guests to explore a collection of lifestyle pieces that embody the same attention to detail, craftsmanship and contemporary elegance found within every Rolls-Royce motor car including the Infinity Stylus, Rolls-Royce Chess Set, and Rolls-Royce Luggage Collection.
LIFESTYLE EXPERIENCES
Throughout the residency, The Spirit of Marassi will come to life through a carefully curated programme of lifestyle experiences, each designed to reflect the values of wellness, craftsmanship, and connection.
Guests will be invited to begin their mornings with yoga and guided sound healing sessions overlooking the Mediterranean. The residency will also feature a dedicated ice cream pop-up, artisanal smoothie bar and creperie, creating a relaxed yet elevated setting for guests and their families throughout the day.
The Spirit of Marassi will host a series of intimate gatherings including a Whisky & Cigar Connoisseur Evening and curated social experiences designed to bring together members of the Rolls-Royce community. The programme will culminate with an exclusive closing event celebrating the conclusion of the residency.
The family-friendly nature of The Spirit of Marassi has also been carefully considered, with dedicated children’s activities to ensure younger guests can enjoy the experience, reflecting the inclusive and welcoming atmosphere of the residency.
SPECTRE SERIES II REGIONAL DEBUT
Spectre Series II makes its regional debut, presented in Egypt for the first time. Unveiled within the intimate setting of the Rolls-Royce Residency, it offers an exclusive opportunity to encounter the marque's latest motor car in a uniquely intimate setting.
Presented at the Spirit of Marassi, guests will have the opportunity to discover and experience Spectre that has become one of the most compelling canvases for Bespoke in the Rolls-Royce portfolio.
Spirit of Marassi represents a contemporary expression of the Rolls-Royce philosophy: delivering exceptional experiences that extend far beyond the motor car itself. Through bespoke consultations and specially curated moments, the residency provides an intimate gateway into the world of Rolls-Royce while reinforcing Egypt's growing significance as a luxury destination within Middle East and Africa.
To register your interest in The Spirit of Marassi, please contact your local authorised Rolls-Royce Motor Cars Dealer.
























