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Etro celebrates the modern meaning of love – boundless and inclusive - with two gender fluid fragrances created with exclusive accords and accents that appeal to every sense.


Via Verri and Etra enclose a shared message of freedom as each distinctive blend conjures up beautiful images of wild forests and blooming meadows.


VIA VERRI

Eau de Toilette

The electrifying vibes of the Milan fashion district, paired with the solemn silence of its hidden courtyards, inspire a stylish fragrance that slowly reveals itself in a sensuous crescendo of opulent petals, luminous shades and spicy flavors. Soft and unexpected, Via Verri is reminiscent of the name of the first Etro perfume store celebrating the House’s endless passion and creativity.


ETRA

Eau de Toilette

A joyful and enthusiastic fragrance blending mythological fascination and modern beauty through an exquisite oriental woody composition. With its soft and warm heart accord, framed by floral notes, spicy accents and sweet evocations, Etra appeals to all senses leaving a lasting impression of optimism and vitality.




#ETRO #ValentinesDay

AND HIS TEAM FROM MANDARIN ORIENTAL BOSPHORUS, ISTANBUL AND MANDARIN ORIENTAL, BODRUM TO PRESENT TURKISH SIGNATURE DISHES FROM 02 TO 05 FEBRUARY 2023





From 02 to 05 February, Mandarin Oriental, Doha is hosting Executive Sous Chef Efe Anıl Çetin and his team from Mandarin Oriental Bosphorus, Istanbul and Mandarin Oriental, Bodrum for a four-day promotion from a regional tour to prepare signature dishes of Turkish cuisine at Mosaic restaurant.


The chefs will delight guests with their culmination of knowledge and experience of Turkish cuisine, famous for its varieties and diversity. The menu includes Mezzes and starters like Mahluta Lentil Soup and Aegean Artichoke Dolma, main courses include Seabass Pilaki, Saray Köfte, Yoğurtlu Kebap and Poached Pear besides familiar favourites and Turkish desserts like Walnut Kadayif.





Executive Sous Chef Efe Anıl Çetin and his team lead some of the finest culinary brigades in Turkey having worked in various renowned restuarants. Guests will enjoy this menu at Mosaic restaurant which serves dishes that are inspired by the origins and flavours of the ancient Silk Route prepared in nine live cooking stations. Mosaic will now take guests on a stop to Turkey for a truly unforgettable journey of diverse culinary flavours.


The menu is available from Thursday, 02 February to Sunday, 05 February 2023 for lunch from 12pm to 3pm and dinner from 6pm to 11pm. On Thursday, 02 February the menu is served for lunch from 12pm to 3pm and on Friday, 03 February the menu is served for dinner from 6pm to 11pm. Reservations are required, please call +974 4008 8888 or email modoh-reservations@mohg.com




#MANDARINORIENTAL #CHEFEFEANILÇETIN

Montblanc rolls out local initiatives around the world empowering children and young adults to realize their potential and build a sustainable future through the power of writing





With its origins in writing culture, Montblanc believes that everyone can leave a mark and should be empowered to write their own story in a meaningful way. To share this message with the next generation, Montblanc is launching Dear Future, a new long-term project in partnership with the Montblanc Cultural Foundation that focuses on promoting writing education among children and young adults on a global scale.


Montblanc has a history of helping youth communities in the fight against illiteracy through its former years-long collaboration with NGOs and local schools. Through Dear Future, Montblanc highlight the importance of writing when it comes to having a positive impact on the planet and people. The project aims to promote literacy education on a local level in order to grant young people the necessary tools to face the challenges of tomorrow, ultimately allowing them and their communities to thrive and help advance society’s sustainability goals on a global level. The first initiatives have been introduced in countries including France, Italy, Germany, Spain and Thailand.


“As a brand deeply rooted in culture, we aim to maximize our brand handprint on education through this new initiative. The grassroots efforts action we undertake in different communities around the world can have a meaningful and sustainable impact, and help young people build and write a future that matters,” says Nicolas Baretzki, Montblanc CEO.


Illustrative of Montblanc’s focus on the connection between writing education and sustainability, one of the first foundational programmes of Dear Future is a partnership with FOEHN (Fond pour l’Environement et la Haute Nature) in Chamonix, France at the foot of the Mont Blanc, the summit that inspired the company’s name over 100 years ago. Here, Montblanc supports and funds a program for kids aged 10 to 12 that specifically helps them understand and protect the mountain through the perspective of climate change. During winter and spring, kids living in the Mont Blanc valley explore the Mont Blanc with guides and learn about the local fauna and flora. Kids are then encouraged to write about their experience in the mountain, developing their creative writing skills to describe the importance of the natural environment around them.


In addition to the current programs in France, Italy, Germany, Spain and Thailand, Montblanc will be introducing new initiatives in India, the USA, China and the Africa region next, with the aim of having active Dear Future programs in every single Montblanc market by the end of 2025.


“With Dear Future, our goal is not to just invest funds but to be part of the solution and help craft the programs so they can have even more impact on the ground,” adds Vincent Montalescot, Chief Marketing Officer and Chairman of the Montblanc Cultural Foundation.


Dear Future is financed as a joint collaboration between the Montblanc Cultural Foundation and Montblanc. The Montblanc Cultural Foundation’s goal is to promote education through charity work. As writing is at the core of the Maison’s identity, Montblanc aims to educate those who can’t write and inspire those who can.



#Montblanc

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