Yas Marina Circuit is gearing up for the start of another busy motorsport season as the Yas Racing Series gets underway this weekend with plenty of entertainment off and on the track for people to enjoy. Free entry tickets are now available. Racing fans and the public can watch the official practice sessions on Friday as teams look to fine-tune their cars before the season-opening races in the Yas Kartzone viewing area. Running from 31st October to 2nd November, the opening r

The House of Yachting returns to Doha for the second edition of the Qatar Boat Show, confirming the strategic role of the Middle East and the growing interest in custom yachts built by Benetti. Following its successful debut in 2024, Benetti  will once again be taking part in the Qatar Boat Show 2025 . This strengthens its presence in the Gulf area, which continues to be one of the most dynamic and strategic for the Shipyard that has been synonymous with manufacturing excelle

Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, proudly announces the launch of the new Mercedes-Benz App, introducing an advanced suite of intelligent digital features designed to redefine the driving experience. Bringing innovation, safety, and convenience to the palm of your hand, the new app seamlessly connects drivers to their vehicles and the Mercedes-Benz ecosystem wherever they are. The launch of the Mercedes-Benz App in Qa

An exclusive showcase spotlighting the craftsmanship of 11 international designers alongside immersive fashion experiences Fifty One East, Qatar’s favorite department store, unveiled its first-ever eveningwear trunk show of this scale, an unprecedented showcase uniting eleven of the world’s most prestigious brands under one roof. The exclusive event celebrated the artistry of couture, the innovation of contemporary design, and the immersive experiences that define modern luxu

BMW Middle East presents the exquisite 7 Series Suhail Edition in Riyadh Amid the serenity and the beauty of the desert of Riyadh in the Kingdom of Saudi Arabia, BMW Middle East presented one of its most exclusive and poetic creations for the Middle East region to date: the BMW 7 Series Suhail Edition. Limited to just 50 examples worldwide, this remarkable edition draws inspiration from the Suhail star, a symbol of guidance and brilliance deeply rooted in Arabian heritage. “T

JW ANDERSON ANNOUNCES THE LOAFER BAG CAMPAIGN WITH ACTOR JOHN MALKOVICH JW ANDERSON announces the Loafer Bag Campaign with actor John Malkovich. The Loafer Bag. Crafted in Italy in soft suede and smooth leather fabrications. Every detail is inspired by the shoe itself. Elevated in craft yet anchored in functionality. Featuring the Resort Spring Summer 2026 collection, including knitwear pieces spun from the finest yarns, Japanese-crafted denim developed with expert makers,

The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist. Paul Smith and MINI – two traditional British brands have taken their partnership to the nex

adidas Originals and Wales Bonner return to present their latest collaborative collection. For Fall/Winter 2025, adidas and the British designer continue to explore the intersection of sporting legacy and cultural heritage in order to tell a story of craft, design, and materiality.   A study in presence and character, this season, athletic codes are retold through elegant tailoring as Wales Bonner reconceptualizes adidas’ signature DNA. From blousons and jackets to tracksuits

PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel with XDubai. With a 4:00 AM kick-off and a strong GO WILD spirit, runners embraced the rush and chased the ultimate Runner’s High. As the city slept, select athletes and influencers gathered for an experience like no other. Against the dramatic backdrop of Dubai’s skyline, treadmills w

From disruptive beginnings to a protopian future, we continue to redefine, sports, culture and innovation. This is Oakley. A brand that for fifty years hasn’t just predicted the future but has created it. A brand that never shied away from being authentic to its beliefs and values.  The 50th anniversary isn’t a reflection. It’s a launch signal. A challenge to rewrite what comes next. To see beyond. To reimagine everything. To abandon the loop of “what’s always been” and creat

MINI x Art will be a vibrant collaboration between iconic cars and Qatari artists, transforming MINIs into live canvases MINI x Art, presented by Alfardan Automobiles, the official importer of BMW Group vehicles in Qatar brought together iconic automotive design with Qatar’s vibrant art and culture scene. Three innovative Qatari artists transformed MINI cars into lives canvases, using their own individual creative style. With three very different approaches to visual arts, Mu

Fragrance World, one of the UAE’s most established perfume houses with over three decades of craftsmanship and innovation, is set to participate at Beautyworld Middle East 2025, the region’s largest international trade fair for beauty and fragrance. The brand’s presence at the exhibition underscores its continued growth, global influence and commitment to celebrating the art of perfumery on an international stage. Established in 1988, Fragrance World began as a perfume tradin

AT FIFTY ONE EAST, LAGOONA MALL Guerlain proudly announces the reopening of its newly renovated ultimate counter space at Fifty One East, Qatar’s favorite department store, in Lagoona Mall, marking a new chapter in the Maison’s legacy of beauty and craftsmanship in Qatar. To commemorate this occasion, the Parisian Beauty House hosted an exclusive event attended by the top management of Guerlain Middle East, Fifty One East, and Salam, in the presence of VIP clients and key med

The move reinforces Snap Inc.’s commitment to advancing Qatar’s digital transformation and creator ecosystem In a region rapidly shaping the future of digital innovation, Snap Inc. has officially opened its new office in Doha’s Msheireb district, in the presence of Founder and Chief Executive Officer Evan Spiegel and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office (GCO). This expansion marks a major milestone in its Middle East p

Gulf Craft, in partnership with their local dealer Gulf Yachts, confirms its participation at Qatar Boat Show 2025 from 5-8 November in Doha Old Port and the showcase of a full brand portfolio. From the latest adventure Nomad superyacht and Majesty semi-customed luxurious yachts, to SilverCAT power catamarans and Oryx weekend cruisers, the Gulf Craft pavilion brings breadth and depth to one of the region’s leading in-water showcase, including on-stand support from SYSC (Super

Ferrari is expanding its racing portfolio with the launch, during the Finali Mondiali weekend, of the Ferrari Challenge Trofeo Pirelli Middle East. The new regional series, featuring the 296 Challenge, follows the great success of the Club Challenge programme, which has been running in the region since October 2020.  With this championship, the Middle East becomes the fourth region to host the Ferrari Challenge Trofeo Pirelli, joining the United Kingdom, Japan and Australasia

This October ,  EXEED hosted its “Technology & Design Future Conference” under the theme Shift to Tomorrow, welcoming over 200 key opinion consumers, media representatives, and dealers from 23 countries. The event marked a pivotal moment for the brand, showcasing its technological breakthroughs and design innovation as part of a bold vision for the future of premium new energy vehicles (NEVs). It featured the global launch of EXEED’s proprietary Texxeract “Energy Cube Technol

Alfardan Automobiles, the official importer of BMW Group vehicles in Qatar marks a milestone with the launch of the country’s first official BMW Classics Club. The launch of the BMW Classics Club marks the start of an exciting new era for Qatar’s BMW classic cars community – and for Alfardan Automobiles, which has been part of the country’s automotive scene for nearly 30 years. The club’s establishment is an important step in Alfardan Automobiles' journey, following its disti

Through this strategic collaboration, Infra-X and MEA-Comm will jointly conduct technical and commercial assessments of interactive digital twins and edge-enabled architectures InfraX, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), has signed a Memorandum of Understanding (MoU) with MEA-Comm, a UAE-based system integrator at the forefront of developing private wireless networks for industrial IoT across the Middle East and Afric

Silver Lake Motors, a subsidiary of Al Mana Holding , has recently announced that, in September 2025, OMODA&JAECOO once again set a new single-month sales record with its strong market performance. The global sales volume reached 32,840 vehicles, and the export volume hit a new high. Since its establishment 29 months ago, the brand's cumulative global sales have surpassed 630,000 units. From January to September, the cumulative sales volume reached 244,522 units, representin