115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond. “By entering the pinnacle of motorsport, Audi is making a clear, ambitious statement,” says Audi CEO Gernot Döllner. “It is the next chapter in the company’s renewal. Formula 1 will be a catalyst for the c

Audi Open Haus returns this November across select markets in the Middle East. Audi Middle East has announced the return of Audi Open Haus, a regional retail initiative taking place from 10-16 November. Held across select showrooms in Bahrain, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates by Audi’s dealer partners, the event offers guests exclusive access to unmatched offers and a chance to explore endless possibilities behind the wheel of an Audi.  

The future Audi F1 Team and adidas are announcing a multi-year partnership that will see the German sporting goods manufacturer become...

The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. Audi...

The future Audi F1 Team and Revolut, the global fintech leader with over 60 million customers, are joining forces in a landmark agreement...

Audi Middle East today announces the launch of Audi Open Haus concept; a showroom experience initiative running simultaneously across...

Audi Middle East has collaborated with the Museum of the Future to present its fourth concept model, the Audi e-tron Vision Gran Turismo,...

Audi is embracing virtual reality (VR) with the Audi e-tron GT: Using VR glasses and controllers, employees from various departments test...

With a new e-scooter concept, Audi is responding to the urban trend towards multi-modal mobility. The Audi e-tron Scooter, combining the...