EMPOWERMENT AND DETERMINATION DEFINE THE BOSS FALL/WINTER 2022 CAMPAIGN
For Fall/Winter 2022, BOSS delves deeper into what it means to be your own BOSS with a campaign capturing a group of today’s most...
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BOSS announces long-term partnership and capsule collection with tennis superstar Matteo Berrettini
BOSS is proud to announce a long-term partnership and the launch of a standalone capsule collection, co-created by Italian professional...
BOSS at Cannes
Sofia Resing, Julien Isnardon, Hana Cross & Frida Aasen HUGOBOSS is pleased to announce that celebrities Sofia Resing, Julien Isnardon,...
Mohammed Al Turki in BOSS
HUGO BOSS is pleased to announce that film producer Mohammed Al Turki wore BOSS on July 6, 2021, to a screening of “Annette” and the...
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