IN THE FAST LANE: BOSS NAMES FERNANDO ALONSO BRAND AMBASSADOR, KICKS OFF RACE WEEKEND WITH ICONIC PARTY IN BUDAPEST BOSS is thrilled to announce a long-term partnership with two-time Formula 1TM World Champion Fernando...
EMPOWERMENT AND DETERMINATION DEFINE THE BOSS FALL/WINTER 2022 CAMPAIGNFor Fall/Winter 2022, BOSS delves deeper into what it means to be your own BOSS with a campaign capturing a group of today’s most...
BOSS announces long-term partnership and capsule collection with tennis superstar Matteo BerrettiniBOSS is proud to announce a long-term partnership and the launch of a standalone capsule collection, co-created by Italian professional...
BOSS at CannesSofia Resing, Julien Isnardon, Hana Cross & Frida Aasen HUGOBOSS is pleased to announce that celebrities Sofia Resing, Julien Isnardon,...