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Buthaina Mohamed Al Emadi CEO & Founder Buthaina Abaya Studio
Each day we dress beautifully, we honor the small achievements, the unseen efforts, and the strength it takes to keep going. Wearing something crafted with care becomes a form of self-recognition—a reminder that we are worthy of beauty, even in the simplest moments. For me, luxury is not an event. It is a way of living—chosen daily, worn effortlessly, and felt deeply. DUNES: Every brand begins as a story. How did Buthaina first take shape, and what moments along the journey
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