LOTTE HOTELS & RESORTS entered the Korean luxury hotel market in 2017, launching the luxury hotel brand SIGNIEL. The following year the group opened the Executive Tower of LOTTE HOTEL SEOUL in Sogong-dong, Jung-gu, Northern Seoul. The Executive Tower of LOTTE HOTEL offers “Korean Hospitality Service” which has made the hotel more than merely beautiful and luxurious, but the very standard of Korean luxury where Middle Eastern travelers visiting Seoul will get a once-in-a-life-