PUMA brought one of its most celebrated global experiences to Dubai with the launch of the PUMA Lounge Dubai Edition , a concept that has travelled through Milan, Seoul and Paris, and now landed in a city whose creative energy the global team had been watching and loving.   The Lounge was about meeting the community where culture is being made. That meant opening the doors not only to influencers, but to the culture shifters and curators shaping the region’s creative scene ev

PUMA brought one of its most celebrated global experiences to Dubai with the launch of the PUMA Lounge Dubai Edition , a concept that has travelled through Milan, Seoul and Paris, and now landed in a city whose creative energy the global team had been watching and loving.   The Lounge was about meeting the community where culture is being made. That meant opening the doors not only to influencers, but to the culture shifters and curators shaping the region’s creative scene ev

PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel with XDubai. With a 4:00 AM kick-off and a strong GO WILD spirit, runners embraced the rush and chased the ultimate Runner’s High. As the city slept, select athletes and influencers gathered for an experience like no other. Against the dramatic backdrop of Dubai’s skyline, treadmills w