His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority (STA), officially inaugurated Saudi Land at World Travel Market (WTM) London 2026, alongside Ageel Alshaibani, CEO of STA, and Rachel Travers, President of the RX Global, organizer of WTM London, bringing together 37 Saudi tourism partners to showcase the country's expanding tourism offering and strengthen commercial partnerships with the global travel tr