yae; the newly launched womenswear brand founded by Maurah Sheedy, makes its debut on Wolf & Badger, the global platform dedicated to independent designer and luxury labels. The brand name itself is an abbreviation of ‘you are everything’. It makes no grand claim or promise. It is, instead, a recognition: the woman wearing yae; already knows exactly who she is. The collection is produced in Portugal, chosen for its exceptional craftsmanship, ethical manufacturing standard