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The House of Yachting returns to Doha for the second edition of the Qatar Boat Show, confirming the strategic role of the Middle East and the growing interest in custom yachts built by Benetti.


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Following its successful debut in 2024, Benetti will once again be taking part in the Qatar Boat Show 2025. This strengthens its presence in the Gulf area, which continues to be one of the most dynamic and strategic for the Shipyard that has been synonymous with manufacturing excellence in the world of yachting for over 150 years.


The Middle East is now one of the world’s most dynamic markets, especially in the large and full-custom yachts segment. The key to the Shipyard's success in this area is in fact its extraordinary expertise in customisation: each project is the result of a creative process that combines innovation, engineering, design and superlative craftsmanship, in a process of continuous liaison with the owner. This is confirmed by the numerous full-custom yachts successfully built in recent years for various owners in the Gulf.


Benetti’s attendance of the Doha show will therefore be an opportunity to confirm the brand's manufacturing excellence and present the new projects in its fleet.


Oasis 42M – This is the new flagship of the iconic Oasis fibreglass series featuring the Oasis Deck®, the patented system with fold-out side terraces designed by RDW for Benetti. In this version the aft lounge area occupies over 100 square metres, incorporating an infinity pool with a retractable cover that creates a fluid continuum between inside and outside. The interiors designed by Bonetti/Kozerski Architecture create a light-filled, contemporary retreat, where natural materials and textured surfaces interact with the light reflected off the water.


Benetti Oasis 42M 
Benetti Oasis 42M 

B.Now 52M – This is the natural evolution of the successful B.Now 50M steel concept, of which a record 21 units have been sold to date.  Featuring an Oasis Deck® in the stern that's 30% larger than the previous version, totalling 130 square metres, it has an expanded, completely redesigned swimming pool that incorporates a retractable cover system, allowing the area to be converted into a magical platform on the water. But the real heart of the project is on the Main Deck: 48 metres of seamless space that starts at the main salon door, offering a rare sense of depth as well as an uninterrupted view all the way to the panoramic bow terrace. The new layout – designed by RWD – brings the external corridor indoors, conveying the sensation of having the sea on board thanks to the huge side windows. On the Upper Deck, the elimination of the external staircase up to the terrace creates a new area entirely reserved for the owner: 110 square metres split between the master cabin and the private terrace.


Benetti B.Now 52M 
Benetti B.Now 52M 

 

B.Loft 58M – Unveiled in a world premiere at the Monaco Yacht Show, this is one of Benetti's most contemporary architectural visions. Designed to suggest the language of important villas and contemporary lofts, this model reinterprets the yacht as a place of well-being and social interaction, with double-height ceilings, panoramic windows, and visual continuity between the interiors and exteriors. The onboard experience begins with the Cabana Deck™, an area at the water’s edge designed to revolutionise the beach club concept again. The side wings swing out to form a 120-square-metre, 15.5-metre-wide bathing platform, creating an indoor and outdoor space on the water where the light reflected from the swimming pool on the terrace above filters through the clear ceiling into this convivial and relaxing setting.


Benetti B.Loft 58M
Benetti B.Loft 58M

 

 Benetti at the Qatar Boat Show: Oceanic Display, Old Doha Port - Stand YL-10.

 

Benetti “The House of Yachting"

Founded in 1873, Benetti is the storied Italian shipyard specialized in luxury yachts, an icon of timeless style and construction excellence. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in composite materials from 34 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters. The range is made up of six categories: Class, Motopanfilo, Oasis, B.Yond, B.Now, B.Neos, B.Loft and Custom. Part of the Azimut|Benetti Group, a world leader in the industry, Benetti recruits only highly skilled personnel for its Livorno production unit, Viareggio headquarters and offices in Fort Lauderdale, Dubai, Hong Kong, Singapore and London.



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Swissôtel, globally recognized for its vitality-led philosophy and mastery of Swiss hospitality, announces the opening of Swissôtel Corniche Park Towers Doha, and Swissôtel Residences Corniche Park Towers Doha marking the brand’s debut in Qatar.


Rising along Doha’s iconic Corniche in the heart of West Bay, the property offers seamless access to the city’s key business and leisure destinations. Guests are within minutes of Katara Cultural Village, Souq Waqif, and Msheireb Downtown, and just a 20-minute drive from Hamad International Airport making it a strategic gateway for travelers looking to explore the city or connect with ease.


The striking honeycomb-inspired façade pays homage to the industrious bee, a symbol of community and purpose, while the interiors echo Qatar’s revered Sidr tree, known for its strength and healing qualities. Together, these elements embody Swissôtel’s philosophy of balance and vitality, brought to life through a distinctly local perspective.


Swissôtel Corniche Park Towers Doha stands as one of the brand’s most significant openings in 2025. The hotel features 342 contemporary guest rooms and suites, alongside 121 branded residences, and serviced apartments designed for both short and extended stays. An Executive Lounge offers curated privileges, complemented by impressive Corniche views. Each space embodies Swissôtel’s pursuit of clarity and comfort, where design flows effortlessly, wellbeing is instinctive, and sleep is perfected with the signature Swissôtel Bed.


The hotel introduces Vitality Rooms, where mindful design and technology converge to restore energy through wellness walls, circadian lighting, and ergonomic spaces. Across its restaurants and lounges, Vitality Cuisine celebrates seasonal produce and nutritional integrity, offering menus that nourish, energise, and inspire.


“This project has been a journey of dedication, collaboration and detail brought to life by a passionate team committed to excellence at every stage much like the harmony found in a beehive, which inspired its design.” said Ian Rydin, General Manager. “Swissôtel Corniche Park Towers Doha reflects our Swiss heritage while embracing the warmth and spirit of Doha. As a flagship, it unites two cultures enhancing Doha’s hospitality scene with a new dimension of vitality-led living and distinctive culinary experiences. “

 

A Journey of Flavours


Guests are set to embark on a culinary journey at Swissôtel Corniche Park Towers Doha, where six restaurants bring global influences and local inspiration together. Azal bridges Persia and Doha through timeless recipes of saffron rice, rich stews, and pomegranate drinks, reimagining Persian hospitality in a modern setting. At Embers, fire takes center stage, an open-flame grill where chefs craft dishes in full view, blending storytelling and flavor to create shared moments around the primal energy of smoke and heat. The Quarter serves as the social heart of the hotel, offering Corniche views and vitality-inspired menus that shift seamlessly from energizing breakfasts to lively evening gatherings. L’Assiette provides an all-day dining experience bathed in natural light, offering restorative teas and fresh plates that balance nourishment and indulgence. For those seeking a quiet moment or casual catch-up, Node Coffee pairs artisanal pastries with signature blends and brioche breakfasts. Rounding out the collection, Chezelle is a refined patisserie and chocolate boutique where Swiss artistry meets indulgence in handcrafted pralines, delicate pastries, and fine teas.


Vitality at the Core


Pürovel Spa & Sport draws inspiration from the Alpine seasons, offering treatments rooted in nature and vitality-driven classes such as aero yoga, aqua biking, and aqua fitness. With movement and relaxation spaces overlooking the Corniche, it serves as a sanctuary of wellness and renewal in the heart of Doha. Guests can enjoy a rooftop swimming pool at the residences, as well as a hotel pool with panoramic views, ideal for unwinding under the Doha sun. Both the hotel and residences feature 24-hour gyms equipped with state-of-the-art fitness technology and multi-purpose studios designed for yoga, functional training, and group classes, bringing Swissôtel’s philosophy of Vitality to life through every movement, moment, and view.


Meetings, Events & Celebrations


Swissôtel Corniche Park Towers Doha offers flexible event spaces, including a ballroom with sea views, ideal for both business gatherings and special occasions.


“Doha continues to cement its position as one of the world’s most dynamic hospitality markets, and the opening of Swissôtel Corniche Park Towers Doha marks a defining moment in our regional growth journey. As a flagship property, it embodies Accor’s commitment to premium hospitality in the Middle East where vitality, sustainability, and genuine connection converge to deliver experiences that resonate with today’s travelers.” said Philip Jones, Senior Vice President Operations, Premium, Midscale & Economy Division, Middle East, Africa & Türkiye at Accor.


Swissôtel Corniche Park Towers Doha redefines contemporary hospitality in Qatar, a landmark that brings together vitality, culture, and refined comfort - along Doha’s most celebrated waterfront.  


To celebrate the opening, members of ALL Accor will enjoy X4 reward points for stays between 26 October 2025 and 22 February 2026. Members enjoy exclusive benefits including discounts, complimentary upgrades, and late check-out, while earning points redeemable at Accor hotels worldwide.


For inquiries and reservations, please email info.swissoteldoha@swissotel.com or visit www.swissotelcornichedoha.com/



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Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, proudly announces the launch of the new Mercedes-Benz App, introducing an advanced suite of intelligent digital features designed to redefine the driving experience.


Bringing innovation, safety, and convenience to the palm of your hand, the new app seamlessly connects drivers to their vehicles and the Mercedes-Benz ecosystem wherever they are.


The launch of the Mercedes-Benz App in Qatar marks an important milestone in NBK Automobiles’ ongoing journey to enhance the ownership experience for Mercedes-Benz drivers in the country, offering them an unparalleled level of control, safety, and comfort.


Applicable on selected Mercedes-Benz cars, the new Mercedes-Benz App is now available for download on iOS and Android platforms. It reflects Nasser Bin Khaled Automobiles’ commitment to innovation, digitalisation, and customer convenience, in full alignment with Mercedes-Benz’s global standards of excellence in safety, technology, and luxury. By integrating with national smart city initiatives such as TASMU, this milestone reinforces the company’s support for the Qatar National Vision 2030, particularly its pillars of economic diversification, environmental sustainability, and human development, through the advancement of smart mobility solutions and sustainable, connected transportation that enhance the quality of life across the nation.


The Future of Connectivity and Control


With an elegant and intuitive design, the Mercedes-Benz App integrates cutting-edge digital technologies to empower drivers with real-time information, remote access, and personalised services. Key features of the App include:


  • Remote Vehicle Control: Lock or unlock doors, start the engine remotely, locate your vehicle, and monitor vital details such as fuel or battery levels, tyre pressure, and maintenance status — all from your smartphone.


  • Electric Vehicle Support: Designed for the growing community of EV drivers, the app allows users to monitor and initiate charging sessions, pre-condition the cabin for comfort, and estimate driving range based on route, weather, and terrain. Through integration with Tarsheed by TASMU, users gain access to Qatar’s expanding public charging network.


  • Navigation & Mapping: Enjoy real-time traffic updates, over-the-air map updates, and the ability to send destinations directly to your car. Receive alerts and software updates seamlessly to ensure every journey is smooth and connected.


  • Over-the-Air Updates: Keep your vehicle at its best with automatic software updates for control units and infotainment systems.


  • Bi-directional Communication: Stay connected through secure, real-time data exchange between you, your car, and the Mercedes-Benz Global Data Cloud, ensuring an enhanced and personalised driving experience.


  • SOS Call & Mercedes-Benz Call: Access emergency services instantly or connect with roadside assistance and customer care directly from your vehicle.


  • Book a Service: Schedule your next workshop appointment effortlessly through the app and receive timely service alerts when maintenance is due.


  • Locate My Car: Instantly view your car’s location on a map, making it easy to find wherever it’s parked.


Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG


© 2025 DUNES


Dunes Magazine is the Middle East’s luxury lifestyle magazine, featuring the latest in fashion, lifestyle, health & fitness, watches & jewelry, beauty, travel & hospitality, and exclusive interviews. A proud supplement of Maqina, it delivers premium editorial content and insights for the region’s luxury enthusiasts.

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