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Singer Reimagined is an award-winning high-watchmaking company, based in Geneva. It is part of Singer Group, the Californian-based luxury brand that has become globally renowned for its bespoke restorations of the Porsche 911.  


The brand has become synonymous with the concept of Reimagining – bringing together iconic design with twenty-first century engineering and material science.

 




From iconic automotive design to iconic watch design:

As we, at Singer, love the icons of automotive design, so too are we fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds.

 

Singer Vehicle Design was founded in 2009 to explore the creative possibilities within the vibrant world of the classic automobile. Since then, its focus has been the obsessive pursuit of the ultimate reimagined Porsche 911.



Marco Borraccino DJWE2025


“The process of reimagining is central to Singer’s philosophy”. Its lofty objective is to distil, to enhance and to recombine the strands of greatness that mark out a design icon.

From iconic automotive design to iconic watch design

As we, at Singer, love the icons of automotive design, so too are we fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s

 








Breitling presents a new Middle East exclusive timepiece, the limited-edition Chronomat Automatic GMT 40, with a striking new Teal dial color[LC1]  inspired by the region’s deep, vibrant hues with Indian numerals on the dial. Only 200 pieces are available in this limited edition, region exclusive design that is a testament to Breitling’s commitment to sophisticated Middle Eastern style.

 

Managing Director, Breitling Middle East, India and Africa, Aed Adwan says, “We’re proud to be release another Middle East exclusive timepiece reflecting our deep appreciation for the region’s culture and heritage. With its unique color and Indian numerals, this watch is designed to resonate with our customers in the Middle East.”

 

The Chronomat Automatic GMT 40 is Breitling’s tribute to travel, not only for its dual time zone complication, but also because of its aesthetics and practical size. As an all-purpose sports watch, it seamlessly transitions across Breitling’s air, land, and sea universes, making it a true “watch for every pursuit.”

 

Powered by the Breitling Caliber 32, the GMT complication features a 24-hour scale, allowing the user to easily track a second time zone and instantly distinguish between day and night. A classic Chronomat feature, the “onion” crown—named for its fluted-dome shape—enables smooth adjustments. Set in an all-steel case, this COSC-certified chronometer boasts an impressive 200 m water resistance and offers a power reserve of approximately 42 hours.

 






THE CHRONOMAT: BORN IN THE SKIES BUT FOR EVERY PURSUIT

 

The Chronomat’s story begins during the quartz crisis of the 1970s, when the traditional Swiss watchmaking industry was in upheaval due to the commercialization of precise and inexpensive quartz movements. One category of consumer remained loyal to mechanical chronographs, pilots. In 1983, Italy’s national aerobatics team, the Frecce Tricolori, partnered with Breitling to create a custom watch for its members that would be tough enough for the cockpit but elegant enough to be worn off duty.

 

The Chronomat, the all-purpose sports watch that emerged from this intense collaboration, did just that while introducing the elements that would become its trademarks: four raised rider tabs at the 15-minute marks to protect the crystal, and a steel rouleaux bracelet designed for comfort and durable wear. The Frecce Tricolori watch caused a sensation when it launched and, a year later, it was released to the public as the Chronomat. It was a defining moment in watchmaking that signaled an end to the quartz crisis and a return of the mechanical timepiece. Fast-forward to today, and this watch remains a serious style statement.






Nasser Bin Khaled and Sons Automobiles, the authorized distributor of Mercedes-Benz in Qatar, hosted an exclusive event for Mercedes-Benz female customers in partnership with Zulal Wellness Resort by Chiva-Som. This unique gathering brought together two luxury brands to celebrate automotive excellence and holistic well-being.


The event was designed as a gesture of appreciation to the local community, combining a thrilling driving adventure with Mercedes-Benz SUVs and a luxurious, rejuvenating experience at Zulal Wellness Resort. Guests enjoyed a carefully planned day of relaxation, wellness activities, and premium hospitality.


VIP guests participated in engaging experiences that highlighted the synergy between the two brands. The collaboration enhanced the shared values of Nasser Bin Khaled Automobiles and Zulal Wellness Resort: a commitment to well-being, luxury, and unparalleled attention to detail.

With a legacy of fostering strong customer relationships, Nasser Bin Khaled Automobiles and Mercedes-Benz aim to offer more than just automotive excellence by creating enriching and memorable experiences. This partnership reflects their dedication to giving back to the community.


Gary Pike, Executive Director, Nasser bin Khaled and Sons Automobiles stated: “We are proud to have partnered with Zulal Wellness Resort for this exceptional event. This collaboration aligns with our commitment to engaging with the local community by providing extraordinary experiences that prioritize physical and mental well-being. We look forward to future initiatives as we continue to expand these programs throughout the year."





The event began at the Mercedes-Benz showroom in Salwa road, where VIP guests attended a safety briefing before being assigned vehicles. A convoy of 26 Mercedes-Benz SUVs set off toward the resort, with scheduled changeover points to allow participants to swap roles and test different SUV models.


Upon arrival at Zulal Wellness Resort, guests were warmly welcomed and treated to an exclusively prepared bespoke lunch followed by wellness activities such as a nutrition talk, cooking classes, and spa treatments. The day concluded at the NBK Automobiles suite, where guests relaxed with refreshments, networked, and admired the sunset before the return journey. The vehicle-swapping experience was repeated on the drive back to ensure participants had a comprehensive test drive.


Ammar Samad, General Manager of Zulal Wellness Resort, expressed: “We are delighted to welcome our esteemed guests to experience the unparalleled luxury and personalised wellness programmes at our resort. The retreat aims to unlock the guest's inner healing powers, to refresh and rejuvenate the body, mind and spirit. Our collaboration with Nasser Bin Khaled and Sons Automobiles aligns seamlessly with our commitment to offering an exceptional and indulgent experience defined by sophistication and thoughtful attention to our guests' wellbeing.”





Zulal Wellness Resort by Chiva-Som is an iconic wellness destination in Qatar, blending Traditional Arabic and Islamic Medicinewith a holistic approach to health. Situated along the serene northern coast of Qatar, Zulal offers two distinct experiences: Zulal Serenity, focused on transformative health for adults, and Zulal Discovery, designed for family wellness journeys. The resort provides a tranquil retreat, fostering sustainable lifestyle changes just a short distance from Doha’s bustling city life.


Nasser Bin Khaled and Sons Automobiles, established in 1957, is a name synonymous with premium service and automotive market leadership in Qatar. As the exclusive distributor of Mercedes-Maybach, Mercedes-Benz, and Mercedes-AMG, the company continues to set benchmarks in the industry through its dedication to customer satisfaction.



© 2023 DUNES

DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

Dunes magazine is a supplementary of Maqina 

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