Artis Luxury: Innovation Meets Style and Design

Technogym introduces a new line that elevates Artis to the next level for operators who aim to stand out and deliver a unique experience

From Artis, Technogym’s state-of-the-art line for cardio and strength training developed through 40 years of experience in wellness, sport, and health—comes Artis Luxury, a revolutionary collection combining cutting-edge technology with style and design.

The style of Artis Luxury is the result of in-depth research by the Technogym Design Center on colors, materials, and finishes inspired by the natural beauty of the Earth. Thanks to innovative manufacturing technologies and materials, Artis Luxury products feature the new Sandstone color identity, conveying a sense of naturalness and sustainability and providing an experience that blends elegance, personality, and respect for the environment.

The line features 6 cardio products, 19 strength products, 15 Biostrength products, and the Technogym Checkup assessment station in complete family feeling, to create a unique workout experience in a harmonious environment where each element integrates seamlessly with the others.

Artis Luxury products are fully connected to the Technogym Ecosystem which, thanks to artificial intelligence, deliver a personalized training experience tailored to each individual’s needs, goals, and passions – from the assessment of physiological and cognitive parameters with Technogym Checkup, to the delivery of custom training programs on every single piece of equipment.

The integrated design of cardio, strength, and assessment equipment offers a complete solution for the most exclusive and luxury interior design projects, ensuring perfect synergy with the surrounding environment.

#Technogym

THE ART OF SEASONAL ELEGANCE A conversation with Arseniuk Oksana

For Dunes Magazine

Oksana Arseniuk is a distinguished fashion and lifestyle influencer based in Doha, Qatar celebrated for her refined aesthetic and effortlessly elevated content. Having lived in Qatar for the past 7 years, she has developed a uniquely cross-cultural style that reflects both her personal evolution and the region’s dynamic luxury scene. Her work resonates with a sophisticated, global audience, bringing together modern elegance, thoughtful storytelling, and an intuitive understanding of the Middle East’s evolving fashion landscape.

Q: Oksana, you’ve been quietly shaping a presence in the Middle Eastern fashion world. How would you describe the upcoming Autumn/Winter trends this year?

A: This season is defined by grounded luxury. We’re witnessing a poetic return to earthy tones: warm sand, burnt clay, olive bark, rich marron, and deep, desert-inspired neutrals. These hues feel organic yet impeccably refined, echoing the region’s affinity for understated opulence. They elevate every silhouette with a quiet sophistication that never feels overstated.

Q: Earthy shades are everywhere indeed. How do you recommend incorporating them into everyday styling?

A: Begin with one statement earthy piece - perhaps a marron oversized coat, a caramel leather skirt, or an olive knit. Then elevate it through texture. These shades harmonize beautifully, allowing you to layer multiple tones of brown, beige, and clay without losing clarity or contrast. Accents in brushed bronze, antique brass, or matte gold create a soft luminosity that instantly elevates even the simplest ensemble.

Q: Leather and tweed seem to be dominating runways this season. Why have they become so essential?

A: The Middle East has a deep appreciation for craftsmanship, and textures like leather and tweed embody that richness. Leather delivers modern strength - especially in sculpted jackets, precise trench coats, or bold statement belts - while tweed offers timeless Parisian elegance. Together, they create a captivating duality: masculine versus feminine, structured versus tactile, contemporary versus classic. It’s a perfect reflection of the region’s ever-evolving fashion identity.

Q: Many stylists are excited about the return of big boots. What role do they play this season?

A: Big boots are making a triumphant comeback. From thick-soled riders to oversized ankle silhouettes, these pieces ground the entire look. They anchor voluminous coats, add edge to feminine shapes, and bring practicality to cooler evenings in Doha or Riyadh. Pair chunky boots with a tailored tweed midi, sleek leather trousers, or even a flowing abaya for a compelling interplay between structure and movement.

Q: Rich marron is repeatedly highlighted in this season’s reports. What gives it such staying power?

A: Marron is the undisputed hero shade of Autumn/Winter. Unlike traditional browns, marron carries a depth, warmth, and quiet intensity that reads instantly luxurious. It photographs beautifully - crucial for creators and influencers - and flatters a wide spectrum of skin tones. I adore it in cropped jackets, structured handbags, and tall boots. Even a small marron accessory transforms an outfit from simple to exquisitely intentional.

Q: Are there any specific details or accents we should keep an eye on?

A: Absolutely - this season is all about refined detailing. Look for:

• Intricate textured stitching on leather pieces

• Oversized sculptural buckles on belts and boots

• Tweed interwoven with metallic threads for a whisper of shimmer

• Architectural shoulders that shape the silhouette

• Layered accessories in earthy, brushed metals

These details turn minimalist pieces into couture-level statements. In a region that celebrates sophisticated glamour, such nuances make all the difference.

The Middle East has a deep appreciation for craftsmanship, and textures like leather and tweed embody that richness.

Q: How would you describe the overall fashion mood in the Middle East this Autumn/Winter?

A: The mood is confident, curated, and deeply connected to nature. There’s a clear shift toward sustainable luxury - people are choosing investment pieces with texture, soul, and longevity over fleeting trends. It’s a harmonious blend of heritage and modernity: earthy tones rooted in desert landscapes paired with contemporary cuts, bold boots, and thoughtful craftsmanship. Fashion here is telling a story rich, personal, and profoundly elegant.

Q: Any final styling tips for Dunes Magazine readers?

A: Embrace the art of layering and the power of contrast. Mix textures: tweed with leather, knits with polished metals. Anchor your palette in one standout earthy tone and build from there. And always end with a signature accent: an avant-garde boot, a sculptural buckle, or a beautifully textured bag. This season celebrates individuality through the smallest, most luxurious details.

With her discerning eye for texture, palette, and cultural nuance, Arseniuk Oksana captures the essence of the region’s new Autumn/Winter mood - rich, grounded, and effortlessly luxurious, with a spirit that feels unmistakably Middle Eastern.

#ArseniukOksana

The All-New MG RX9 Premium SUV: A Perfect Blend of Modern Design, Power, and Versatility

The all-new MG RX9 premium SUV combines elegant design, advanced technology, and powerful driving performance. It represents the next level of luxurious SUV experience, dedicated for modern lifestyle suitable for both city and outdoor use.

The MG RX9 and the full line-up of MG cars are available at MG showrooms in Qatar on Salwa Road in Doha and Lusail.

The MG RX9 is available in two distinct trim levels: the mid-tier COM 2.0 Turbo, and the top-tier LUX 2.0 Turbo. Designed to meet the needs of modern families, travel enthusiasts, and drivers who desire comfort and capability in a 7-seater configuration.

The new MG RX9 offers a blend of modern design, power, and versatility, ensuring the new model offers remarkable value for its class. Additionally, customers will benefit from a generous 6-year/200,000 km manufacturer’s warranty, providing exceptional peace of mind.

Exterior and Design

The MG RX9’s robust and striking exterior design ensures it stands out on the road. At 1967mm wide, it has the widest body in its class, providing a powerful yet elegant presence on the road. The vehicle’s Starburst Wing Grille, integrated with the sleek headlight design featuring 245 laser-engraved LED light units, further enhances its striking front profile. Complementing this dynamic front face are 21-inch wheels, which not only elevate the vehicle’s look but also ensure stability and performance on various terrains.  The MG RX9 comes in Six exterior colours inspired by nature, offering a choice to suit all drivers’ preferences.

Interior

Inside the MG RX9, drivers are greeted by a luxurious and spacious cabin, crafted for comfort and functionality. This 7-seater SUV offers generous legroom and headroom for passengers and drivers alike, boasting the largest 3-row seating space in its class. The boot space, which can expand to accommodate 1026 litres in the 5-seat configuration, provides plenty of room for luggage, making it ideal for long trips.

In the front, the dashboard features premium materials, including high-quality wood grain or aluminium dashboard trim and soft-plated keys, adding an additional touch of elegance. Features such as the 12.3-inch touch screen, virtual cluster, and hidden intelligent air-conditioning controls ensure drivers are equipped with all the latest features. Available in black or two-tone beige and brown leather, the cabin maintains a sophisticated yet practical design. Seating comfort is further enhanced by the 8-way electrically adjustable driver’s seat (with memory function in the LUX trim) and the 4-way electrically adjustable passenger seat, providing personalised comfort for all.

The RX9 comes in multiple trim options. The mid-tier trim, COM 2.0 Turbo introduces four-wheel drive capability. At the top of the range, the LUX 2.0 Turbo trim offers the ultimate luxury, with premium leather seats, an advanced 12 speakers premium Bose audio, driver’s seat memory, and additional front parking sensors, providing an unparalleled driving experience and the highest level of comfort.

Performance

The MG RX9 is designed for exceptional performance across all terrains. Powered by new Net Blue 2.0 Turbo super-efficient engine and paired with a 9-speed automatic transmission, it delivers smooth, responsive handling in any environment. With five adaptive driving modes — Auto, Eco, Sport, Snow, and Off-road — drivers can easily adjust settings to suit road conditions. Whether in the city, on the highway, or off-road, the MG RX9 offers a seamless driving experience, enhanced by its advanced intelligent driving system and all-road intelligent cruise assist.

Technology and Safety

Safety is at the forefront of the MG RX9’s design. Equipped with Bosch’s 3rd Generation Intelligent Front View Camera and 5th Generation Millimetre Wave Radar, the RX9 offers advanced driver-assistance systems for all-around protection. The SUV also features HD 360-degree surround view cameras, allowing drivers to have complete visibility, whether parking or manoeuvring in tight spaces. Besides these, MG RX9 also comes with “MG Pilot” level 2 ADAS on the LUX trim, which includes Automatic Emergency Braking (AEB), Lane Departure Warning (LDW), Lane Keep Assist (LKA), Emergency Lane Keeping (ELK), Intelligent High Beam Control (IHC), Adaptive Cruise Control (ACC) and Blind Spot Monitoring System (BLIS).

The vehicle’s robust structure also incorporates over 81% high-strength steel, with ultra-high strength thermoformed steel in key areas of the passenger compartment for enhanced protection. The RX9 meets the latest C-NCAP crash safety standards, ensuring the highest levels of occupant safety.

#MGRX9