The INFINITI BEYOND Membership Program was officially launched.
INFINITI Middle East celebrated multiple brand milestones, showcasing the Sport grade of QX80, its flagship SUV, welcoming the evolved 2026 INFINITI QX60 and QX60 Sport, regionally unveiling the QX65 Monograph, and officially launching INFINITI Beyond, its exclusive membership program, during an immersive evening at the Armani Hotel Dubai. Located in the world’s tallest building, the event celebrated thoughtful hospitality and modern Japanese luxury through design, technology, and craftsmanship, giving guests an up-close look at the brand’s design language Artistry in Motion. The evening brought together regional leadership and tastemakers. Guests experienced a showcase that reflected INFINITI’s signature balance of power and poise.
BEYOND Lounge: A New Era of Ownership
The INFINITI BEYOND Lounge at the event introduced guests to a new lifestyle membership created exclusively for QX80 owners across the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain. The program extends ownership into a curated world of well-mobility, offering experiences that reflect INFINITI’s human approach to modern luxury. Through its three pillars of community, wellbeing and mobility, INFINITI BEYOND unlocks access to thoughtfully chosen experiences that enrich life beyond the drive.
Members receive invitations to exclusive events, including chef-led dining experiences, cultural workshops, wellness sessions, private brand gatherings, and seasonal launches across the region. The program also provides complimentary access to partner spas and wellness clubs, such as Talise Spa in Dubai, Mansard Spa in Riyadh, and Banyan Tree in Doha.
Guests explored membership through interactive touchpoints that introduced the INFINITI BEYOND app, the digital home for all benefits. The app allows members to register for events, redeem privileges, discover new experiences, and access wellbeing content tailored to their preferences. It serves as a seamless extension of the ownership experience, intuitively connecting mobility with lifestyle.
“INFINITI’s New Dawn not only brings smarter products, but also a more emotionally connected brand, something that reflects modern luxury, and grows the brand in a way that is meaningful, not just market-share driven. With INFINITI BEYOND, we have the perfect example of marrying innovation with personal luxury,” said Thierry Sabbagh, Divisional Vice President, President Saudi Arabia, Middle East, CIS – Nissan, INFINITI.
Positioned at the center of the lounge, INFINTI QX80 Sport, the newly-introduced grade of the brand’s flagship SUV, embodied power and precision through bold proportions, dark-chrome detailing, a signature double-arch grille, and gloss-black accents. It reflects the brand’s shift toward an experience-led expression of modern Japanese luxury.
Inside, semi-aniline leather, open-pore ash wood, and intricate quilting reflect INFINITI’s attention to detail. Interactive screens showcase dual 14.3-inch displays with available Google built in, a 24-speaker Klipsch audio system, and Biometric Cooling that adjusts airflow based on passenger temperature.
The impressive SUV houses a powerful 450-horsepower 3.5-liter twin-turbocharged V6 engine mated to a 9-speed automatic transmission. All-Mode 4WD, responsive handling and adaptive air suspension, among a suite of other practical enhancements, demonstrate how the QX80 Sport balances refinement with capability.
2026 INFINITI QX60: Elegance In Motion
The 2026 INFINITI QX60 made its regional premiere as the brand’s latest expression of modern luxury. Arriving in line with its Artistry in Motion design direction, the QX60 incorporates a refreshed grille inspired by the intersecting shapes of a serene bamboo forest, an illuminated, three-dimensional INFINITI emblem, and a restyled lower bumper that gives the grille a floating effect.
The daytime running lights (DRLs) now recall the digital piano key style incorporated on QX80, while from behind QX60 appears lower and wider, thanks to cleaner surfacing on the liftgate and rear fascia. Elegant 20-inch wheels are standard, while a particular highlight in the color palette is QX60’s nature-inspired Deep Emerald paint.
The first-ever QX60 SPORT grade, which elevates the model with its most statement-making appearance yet, additionally made it’s debut, with a uniquely designed front fascia and a sharpened grille mesh, complemented by unique, gloss black 20-inch wheels and dark exterior accents, including a new lower front bumper protector, and a unique “S” badge on the liftgate.
Inside, QX60’s spacious three-row cabin is crafted around comfort and ease of use. The latest evolution also brings available Google built-in for seamless navigation and connectivity, along with an upgraded Klipsch Premium Audio system with 16 speakers, including headrest speakers for the driver. Technologies include the AroundView Monitor with Moving Object Detection, the Smart Rear View Mirror, and ProPILOT Assist. A large touchscreen display, wireless Apple CarPlay and Android Auto, and customizable drive settings round out a package designed for convenience and practicality.
Smooth and responsive, the 3.5-liter direct-injected V6 engine produces 279 horsepower and 350 Nm of torque. Paired with a 9-speed automatic transmission, standard paddle shifters allow for additional control. With a top-four segment share across the Middle East, the model remains a cornerstone for the brand in key markets and stands as a meaningful step in INFINITI’s journey beyond traditional luxury.
Guests experienced the latest expression of INFINITI’s modern Japanese luxury throughout the evening.
QX65 Monograph: The Journey Forward
The final highlight of the evening was the unveiling of the QX65 Monograph, hinting at the horizon of INFINITI, a glimpse of where the product story of the brand is headed. Its fastback silhouette flows like ink on silk, a coupe profile that nods to the iconic FX while pushing confidently toward the future. The double arch grille is reimagined with a bamboo inspired texture that feels both organic and futuristic, framed by piano key LEDs that stretch the vehicle’s width. From the pushed out wheels to the muscular fenders, its purposeful proportions create a stance that seems poised to move even when perfectly still.
At the rear, a sculptural full width light blade with jet inspired vertical fins creates depth and drama, reinforcing the Monograph’s blend of innovation and elegance. Large twisted spoke wheels, gloss black contrasts and precise aerodynamic detailing complete its commanding exterior presence.
The QX65 Monograph paints a vivid portrait of INFINITI’s future: progressive, design led and rooted in a heritage of bold experimentation. It stands as a promise that the next chapter of the brand will be more evocative and more daring than anything that has come before.
Albert Khreiche, Managing Director, INFINITI Middle East said: “Tonight, we brought together vehicles that represent our evolution, from the strength of the QX80 Sport to the balance of the new 2026 QX60 and the emotional design of the QX65 Monograph. Each reflects our belief that performance and artistry should move in harmony.”
The evening concluded with a clear view of where INFINITI is headed, uniting modern Japanese luxury with purposeful innovation. Through new products, refined experiences, and an elevated approach to ownership, the brand signaled a confident next chapter. A Journey Beyond brought these elements together in one cohesive moment, underscoring INFINITI’s commitment to creating vehicles and experiences that feel thoughtful, contemporary and distinctly its own.
