GENTLE MONSTER introduces its newest collection, ‘BOLD.’ From 2023 onwards, different themes portraying daring attempts will be launched annually as variations of the BOLD line.
The first BOLD collection, titled ‘GALAXY OF 9 EVENINGS,’ emblazoned with stars and celestial bodies, epitomizes the intrepid, dauntless spirit of GENTLE MONSTER. The campaign illustrates a serendipitous, transcendent phenomenon - the birth of a galaxy.
This theme was inspired by the remarkable attempts made in the 1966 art project ‘9 EVENINGS: THEATRE AND ENGINEERING’ that blurred the boundaries between the realms of art and science. GENTLE MONSTER showcases its own striking brand identity and boundless multidisciplinary artistry through its newest collection, ‘BOLD.’