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BOSE INTRODUCES NEW REVOLUTIONARY FRAMES COLLECTIONS IN QATAR




Bose, the international audio brand, represented by Fifty One East, Qatar’s favorite department store, has announced the availability of Bose Frames, the revolutionary new wearable lenses that combine the protection and appearance of premium sunglasses, the functionality and performance of wireless headphones, and the world’s first audio augmented reality platform frames along with Bose Frames Lens Collection, a set of gradient and mirrored lenses that can be easily switched to customize their style, change colors, and reduce glare. 





Bose Frames and accessories are now available at Bose store - Lagoona Mall, Fnac- Lagoona Mall and Doha Festival City, Modern Home – Al Maha Center, iSpace – Lagoona Mall and Al Maha Center, Virgin Megastore – Landmark, Villaggio, Doha Festival City, Mall of Qatar and other major retailers across Doha.





Frames look like the world’s most iconic eyewear — but feature the tiniest, thinnest, most lightweight Bose system ever.  With a proprietary open-ear design, they take micro-acoustics, voice control, and personal audio to an entirely new level, so users can stream music and information, take and make calls, and access virtual assistants from — while keeping playlists, entertainment, and conversations private. 





Bose Frames are Sunglasses, Now with Interchangeable Lenses

Bose Frames come in two timeless designs — Alto, which is square and angled; and Rondo, round and smaller.  Both block up to 99% of UVA/UVB rays, weigh a mere 45 grams, and come with uniformly tinted lenses — which can be easily popped out and replaced with the first Frames’ accessories.  There’s a Blue Gradient, non-polarized lens for both styles, and different polarized options for each — Mirrored Silver for Alto, and Mirrored Rose Gold for Rondo. All versions compliment Frames’ modern and minimal accents, including the gold-plated steel hinges and charging pins. And they all offer the same protection, scratch and shatter resistance as the product’s standard lenses.





Bose Frames are a Personal Audio Device

Bose Frames function like truly wireless headphones — with engineering that crushes the limitations of size-to-performance for personal listening.  A miniscule, wafer-thin acoustic package is set seamlessly in each arm’s interior — rather than an earbud, or attached component — to produce discreet, jaw-dropping sound for the user, and no one else.  For touch and voice control, an ultra-small microphone and multi-function button are embedded on the right temple for power and pairing, Siri and Google Assistant, calls and commands, or to pause and skip songs.  The Bose Connect app provides additional control now, and software updates for new experiences in the future — like Bose AR. 





Bose Frames are an Audio AR Wearable

Bose Frames are Bose AR compatible — the first commercial product embedded with the Bose audio augmented reality platform.  Unlike other augmented reality glasses and platforms, Bose AR doesn’t change what you see, integrate an obtrusive camera lens, or require your phone’s camera to superimpose objects in your sightline.  Instead, it knows where you are and what you’re facing using a 9-axis head motion sensor and the GPS from your iOS or Android device — and automatically adds a layer of audio through Bose AR apps, connecting that place and time to endless possibilities for travel, learning, entertainment, gaming, and more. It’s all accessible through the ease of downloading and listening, making Bose Frames better over time. 

Bose AR apps can be found in the Bose Connect app and the iOS App Store.  





Battery and Storage

Bose Frames use a lithium battery that connects to an included pogo-pin cable for charging.  At average listening levels, they run up to 3.5 hours for playback and up to 12 hours on standby, and can be fully recharged in less than two hours. For smudges and storage, they come with a cloth bag and protective case. 





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DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

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