Farfetch, the global destination for modern luxury fashion, is pleased to launch the third iteration of their year-long partnership with Nataal.
Nataal is the leading global multimedia brand celebrating contemporary fashion, beauty, visual arts, music and culture from Africa and its diaspora. As with the previous iterations of the project, first launched on 3rd February 2021, FARFETCH has worked with Nataal and their community of change makers, to create content that supports their revolutionary talent.
This third iteration of the partnership launches today in collaboration with Thom Browne, and celebrates togetherness through a diverse global lens. Three photographers interpret Thom Browne’s new FW21 collection, with the help of their personal communities.
Each story comes to life in a two-part editorial curated by Nataal and uses Thom Browne’s impeccable tailoring to express the importance of unity, kinship and the power of ‘we’.
Djeneba Aduayom shoots multidisciplinary artists Kolby, Byron and William in Los Angeles, whilst Arielle Bobb-Willis shoots model Symone Lu and her skateboarding friends in New York and Ismail Zaidy shoots his siblings Othmane and Fatima Zahra in Marrakech. Each discuss their journey to photography, their approach to community and working with Thom Browne on this project.