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Fifty One East and Bose Release New Smart Speaker and Soundbars in Qatar

Announcement signals the start of the next chapter in the company’s legendary home audio history

Fifty One East, Qatar’s favorite department store, and Bose, the international audio brand, announced the availability of Bose’s latest additions, the wireless smart speaker and two new smart soundbars with Alexa, Airplay 2 in Qatar. The very impressive Bose Soundbar 700 and Soundbar 500 for music and home theater are now available exclusively at Bose store in Lagoona Mall and Fnac store in Lagoona Mall and Doha Festival City.

Bose begins the next chapter in its legendary home audio history with a new wireless smart speaker and new smart soundbars. Each new addition crushes the limitations of spaciousness from a single enclosure, combining size-defying performance with superior voice pickup and the power of Amazon Alexa, with other voice assistants set to follow, and AirPlay 2 for simple streaming from Apple devices added in early 2019.  

Engineered from the ground up, the world’s best performing smart speaker and soundbars use the proprietary mic technology found in Bose headsets and headphones to hear commands better over louder listening levels. With Bluetooth, Wi-Fi, and Alexa built-in, they deliver instant, easy access to millions of songs and tens of thousands of skills for information, entertainment, smart home control, and more. They work brilliantly alone or combined as a multi-room system.

The latest state-of-the-art powerful Bose Home Speaker and Soundbars use advanced Bose mic technology developed over years of research for Bose commercial headsets, consumer headphones, and other applications — past and future. Each features a custom-designed eight-microphone array precisely positioned for accurate near-field and far-field voice pickup.

The Bose Home Speaker 500 has the widest soundstage of any smart speaker available today, and is wrapped in seamless anodized aluminum is a mere 20.3cm high x 16.9cm wide x 10.9cmdeep. It uses two custom drivers pointed in opposite directions — so sound reflects off surrounding walls, separating instruments to the far left and right, and placing vocals where the artist did. The result is powerful and lifelike — without artificial effects or distortion. And when touch control is preferred, or the phone is out of reach, there are buttons for basic functionality located right on top.  

The Bose Soundbar 700 was engineered to outperform every other product in its category, matching its stunning performance with an equally stunning design. At just over 5.7cm high by 10.8cm deep and 98cm long, it has curved, clean lines, a wraparound metal grille, and an elegant tempered glass top, and inside, it’s packed with proprietary technology.

Bose PhaseGuides have to be heard to be believed, sending multiple channels of a soundtrack or song throughout a space, placing discrete sound in places where there are no speakers. Bose DSP, custom low-profile transducers, and QuietPort technology deliver exceptional detail and depth for your favourite tracks, crystal clear dialogue for Netflix, and dramatic realism for sports. To manage the TV or other connected equipment, the Bose Soundbar 700 also comes with an intelligent universal remote.  

Both new soundbars use exclusive ADAPTiQ technology, pioneered by Bose and refined over several years to acoustically adjust to their surroundings, and HDMI Audio Return Channel (ARC) for compatibility with future technology. They can also be wall-mounted or expanded with a wireless bass module and rear speakers for a full 5.1 experience. 

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