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In a first for Qatar, Fifty One East, Qatar’s favorite department store, and TUDOR hosted an event to present the latest BASELWORLD 2019 models. Watch enthusiasts and collectors of prestigious timepieces who were in attendance had an exclusive opportunity to explore all 12 new models from TUDOR. The Qatari market was chosen to release the new watches in celebration of Fifty One East’s commitment to the exceptional growth and success of the TUDOR brand in Qatar.

The presentation was held in a private event on the 23rd of April at STK Doha at the Ritz-Carlton hotel. It was attended by Mr. Edgar Doerig, Ambassador of Switzerland to the State of Qatar, Mr. Carlos Hernández, Ambassador of the Argentine Republic to the State of Qatar, Qatar Watch Club members, VIP guests and select media representatives who were amongst the first in the world to discover the new astounding timepieces straight after their release back in March.

At BASELWORLD 2019, Swiss watch brand TUDOR made the headlines after unveiling its unexpected Black Bay P01 model, a watch based on a legendary diving watch prototype from the 1960s. Alongside the full 2019 collection, including models like the Black Bay Bronze or the Black Bay Chrono in Steel & Gold, was a selection of vintage TUDOR watches supplied by the TUDOR museum in Geneva and retracing the product history of the brand from 1926 to these days.

Commenting on the occasion, Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: “We are proud to celebrate another milestone with TUDOR, presenting their new collection right after BASELWORLD 2019. Fifty One East and TUDOR have a longstanding relationship and we are proud to be the first in the Middle East to showcase these novelty timepieces to our esteemed customers. This event further cements our commitment for 70 years to provide the Qatari market with an impeccable experience and products that bring together luxury and unparalleled performance.”

TUDOR is #BornToDare

The TUDOR brand signature is #BornToDare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals, usually anonymous, who have achieved the extraordinary on land, on ice, in the air or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the extreme conditions, watches made for the most daring lifestyles. Finally, #BornToDare is testimony to TUDOR's pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand's innovations are now essential benchmarks.

The TUDOR #BornToDare spirit is supported globally by high-profile ambassadors – Lady Gaga, David Bekcham, Jay Chou and the All Blacks - whose achievements directly result from a daring approach to life.

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