Fifty One East, Qatar’s favorite department store, has once again sponsored the Qatar Masters Golf Tournament as the Official Retailer, marking more than two decades of steadfast support for this sport event, which has now become a highly-awaited fixture on Qatar’s annual calendar.
The event opened on Thursday, March 7 at the Doha Golf Club, and this year’s edition brought together 144 world-class professional golfers including 2018 Ryder Cup Captain Thomas Bjorn, two-time Qatar Masters winner Paul Lawrie, as well as two of Qatar’s most promising players, Ali Saleh Al Kaabi and Jaham Al Kuwari. In the presence of hundreds of golf aficionados and sports fans alike, the tournament culminated with a grand finale on March 10 with Justin Harding rallying to an impressive victory and thus claiming the Mother of Pearl Trophy.
Fifty One East, backed by its longstanding heritage of more than 70 years, has been supporting the tournament since its inaugural edition in 1988 and has once again proudly extended the support this year through its Entertainment Division, including JouéClub, alongside Ticketing Partner, FNAC Qatar, who presented curated key events via a set of activations, product displays, giveaways, and many more activities in the public village.
Also, during this year's edition, the internationally known brand, Ricoh, represented in Qatar by Fifty One East, has installed its top of the range products to provide the tournament with its impressive printing solutions. Ricoh’s involvement with golf extends to many tournaments around the world including the Qatar Masters where it has been the Technology Partner for the past five years.
Fifty One East's involvement strongly affirms the Qatari brand's belief as an organization in the wealth of sporting talent existing in the country, and Qatar’s ability to successfully host such events with international standards. It also reflects the continued commitment to investing in the local community with outreach programmes and initiatives, and by sponsoring events that benefit the country as a whole. Fifty One East highly applauds the efforts of the organizing committee which has gone above and beyond in its efforts to ensure this sporting event is recognized as one of the most professional sports tournaments in Qatar.
Fifty One East is widely regarded as an industry leader in terms of its ambitions as a company to support its local community with worthwhile and responsible programmes, and even more so for its ability to deliver tangible achievements in this area. This year’s sponsorship is yet another proof of this commitment.