LA BOUCHE ROUGE - LOVE IN BLUE





A vision driven by purpose



Since its inception, La bouche rouge has always stood as a promise. A promise of clean ingredients, traditional craftsmanship, innovative, high-performance formulas and a quest to implement beauty as a force for change. Inspired by our love of nature, driven by a spirit of rebellion, we strive to craft precious, singular pieces – our objets de beauté – that stimulate a desire to consume differently, intentionally, and preserve our earth’s resources for today and generations to come.





A film steeped in meaning



Now, to share this vision with the world, the Maison has called upon award-winning filmmaker Jacob John Harmer to create its new campaign: "Nature as a gift." Implementing his distinctive, narrative style and poetic approach, Jacob John Harmer translated La bouche rouge’s values and artistic spirit into a captivating film.


Opening with the sweeping landscapes of Les Ebihens, a small island in Brittany close to our founder’s hometown, the images showcase the impressive force and delicate fragility of our natural resources. Striking and cinematic, they honor the beauty of nature and emphasize the significance of preserving the planet, a notion that guides La bouche rouge in its every step.


Rippling waters, moss-covered stones, vast, open skies... A visual, poetic reverie that celebrates a place so precious to La bouche rouge and its founder, Nicolas Gerlier. This pure, natural landscape then shifts to the stunning architecture of Paris, symbol of art, innovation, history and inspiration – the city in which our Maison was founded. Through these cinematic images, the film pays homage to the deeply rooted values, French essence and poetry found in La bouche rouge. Simultaneously, it expresses the House’s unyielding commitment to caring for people and the planet, as Nicolas tells the story that inspired his vision and desire to build this sustainable luxury brand.





A creation to express your love



We’re reminded once more of the importance of celebrating what truly matters. The love we share for those nearest to us. The moments that enrich our days with meaning, value and purpose. The precious elements that not only enrapture us with their beauty, but that are also indispensable for life.


This year, let’s celebrate a form of beauty that embodies all these notions and more: Blue Beauty. Clean, responsible beauty that cares for the earth, as well as those we cherish most. Makeup that integrates serum-infused formulas that celebrate the power of nature. Handcrafted cases, or objets de beauté, in upcycled leather that honor French artisanry. Beauty that invites us to embrace a new ritual, one that respects the environment, nourishes our skin and makes life more beautiful today and for generations to come.





To capture this spirit, La bouche rouge is introducing a new creation: the Navy Blue leather case. Our iconic, handcrafted essential, now in a sophisticated, subdued hue that calls to mind the ocean with its hidden depths.


This new must has been integrated into four unique, limited edition sets for women, as well as one dedicated to men. As such, the Maison proposes a gift adapted to every person’s desires, featuring our best-selling shades:





- Navy blue Fine leather lipstick case

- Navy blue fine leather compact case

- Navy Blue fine leather mascara sleeve

- The Gentleman’s set blue leather case x White Balm

- The Radiant peach balm set – blue leather case x Peach Balm

- The Subtle red set – Blue leather case x Nude Red

- The Fiery red set – blue leather case x pop art red - The Delicate nude set - Navy blue x Rosewood


Enclosed in the new refined, Navy Blue upcycled leather case, each piece evokes timeless elegance while reminding us of the power and significance of Blue Beauty… and that nature is the most sublime expression of beauty.





Let’s celebrate love in blue.





#LABOUCHEROUGE