The TEE is a MAX&Co. signature and an every-season wardrobe hero. Inspired by EXPO 2020 Dubai call to action to come together and respond to tomorrow’s challenges with energy and innovation, MAX&Co. Design team has re-edited the brand’s iconic TEE in a bold and bright Limited Edition, exclusively available at MAX&Co. Dubai Mall store.
The new hashtag fronts the motto “We All Are The Future”, leveraging on the EXPO’s call to connect and innovate, bringing a message of optimism and positivity that perfectly suits the MAX&Co. DNA and brand platforms - #maxitup and #andSMILE.
The Limited Edition designs will be available in bold red – MAX&Co. signature colour – and bright yellow starting from October 1st 2021.