Simona El Fiky, founder and creative director is clear about the ethos of her label: “SIMO is by women, for women”. It’s a message that has resonated with her clients both here in Qatar and internationally. “Our clients are women who love exclusivity, luxury and comfort. They dress modestly and elegantly, maintain busy lifestyle and are well-travelled”.
An easy luxury tone embodies the SIMO’s collections with pieces that look and feel expensive but are comfortable to wear. Unique pieces exuding modernity and modest wear aesthetic stand-out against a palette of dusk pink, beige and off-white broken up with flashes of red, black and gold.
The concept of garment as jewelry is introduced uniting the designer’s love for both jewelry and ready-to-wear. The culmination of the Spring-Summer 2019 collection is an intricate and sophisticated head piece that speaks of the label’s DNA that is known for taking distinctive elements from the Arab culture and translating it into contemporary designs.
Collection available at Per Lei Couture, La Croisette 18, The Pearl - Qatar in addition to the brand’s online presence on Arabian Porter.
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