Dr Irena Eris is not only one of the best recognized Polish cosmetics brands, but also one of the most admired Polish companies. It needs no introduction, is familiar to almost every woman in Poland. The company was founded in 1983. Over 35 years have passed since then, and the company currently bears no resemblance to the small factory it started out as. It currently has 1,000 employees, manufactures around 30 million units of its cosmetic products annually and its offer includes several hundred cosmetics. Dr Irena Eris is one of the most valuable and best known Polish brands.
Dr Irena Eris is the brand created by Irena Eris, doctor of pharmacy. For years it has been treasured by Poles and associated with the very essence of good taste and style. For 35 years it has been achieving success not only in Poland, but also abroad. Its success is based on passion and the idea of aiming for perfection. Breakthrough scientific discoveries result in patent applications and prestigious awards, while unconventional thinking and the joy of creating are contained within a coherent vision, to always provide cosmetics of the highest standard. This enables women to be more beautiful and keep their looks attractive as long as possible.
Dr Irena Eris is also the only Polish brand to be accepted into the prestigious Comité Colbert – an association started in 1954 by Jean-Jacques Guerlain – founder of the renowned cosmetics company. Until recently the committee consisted exclusively of French brands, such as Boucheron, Cartier, Chanel, Dior, Hermès, Hotel Ritz and Louis Vuitton, and prestigious cultural institutions including the Louvre, Paris Opera and Comédie-Française.
Members of the Comité must satisfy set criteria, such as worldwide recognition, creativity or the product's beauty or “poetry”. They must also be synonymous with luxury, reliability and high quality, and for years Dr Irena Eris has been associated, in Poland and beyond, with exclusivity, effectiveness and innovativeness. It thus espouses identical values and ideals to those of the companies promoted by the Comité Colbert.
The Dr Irena Eris brand has seen a rapid growth in the recent years, and the brand’s plans for the coming years are equally ambitious. According to the market data we have, Dr Irena Eris is one of the strongest selective brands in Poland ranked among the TOP 10 brands, together with such widely recognized global brands as Chanel, Lancôme, and Clinique. The growth is driven by new products which have been very well received by the consumers, such as the unique Institute Solutions line or the Duty Zone, as well as by expanding the brand’s competence into new categories, including make-up cosmetics.
Dr Irena Eris is a very strong brand in Poland, at the same time giving customers more than just cosmetics, in other words beauty, which influences their self-confidence and quality of life. The Dr Irena Eris brand is the realization of a holistic approach to beauty, which consists of cosmetics, the company's Skin Care Institutes, and its Spa Hotels. By operating according to certain universal values, including aiming for perfection, respecting tradition and ethics in business, we have achieved recognition around the world.