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The Maison Chopard at the Doha Jewellery and Watches Exhibition





Chopard is exhibiting an array of delicate High Jewellery, jewellery and distinctive timepieces at the Doha Jewellery and Watches Exhibition, the annual five-day luxury exhibition held at the Doha Exhibition and Convention Centre in Qatar.





Chopard’s exquisite jewellery and unique timepieces

Visitors are able to discover a unique selection of High Jewellery creations from the “Red Carpet” and “Temptations” collections. The iconic Happy Diamonds collection is also on display with delicate jewellery from the Happy Hearts and Happy Dreams lines along with the latest novelties from the Happy Sport line. Also presented are the limited editions of l’Heure du Diamant timepieces designed exclusively for Qatar market with exceptional dials of coral, chalcedony (onyx), malachite, turquoise and other. A variety of watches for gentleman are also showcased including some exceptional L.U.C and models from the Classic Racing Collection:  Mille Miglia, GPMH and Superfast.

The Doha Jewellery and Watches Exhibition

The Doha Jewellery and Watches Exhibitionis a precious journey to the very heart of glamour where exclusivity, beauty, art, legacy and unique craftsmanship strive and combine to tell the unforgettable story behind each jewel.

More than four hundred international luxury brands are displaying their finest work, special editions and unique pieces.





An independent and vertically integrated Maison

Chopard is a family-owned company with a resolute emphasis on optimally integrated production. The stages involved in crafting L.U.C watches and High Jewellery models are all performed in Chopard’s various production sites in Geneva, Fleurier and Pforzheim. Movement decoration, product design, gold smelting, stamping and machining of cases, movement components and bracelets, as well as traditional hand-crafted decoration, surface treatment, gemsetting, polishing, assembly, adjustment and quality control, are all mastered by Chopard in-house and play a role in the making of each watch, jewellery (the fine jewelry is produced mainly in Pforzheim) or High Jewellery creation.


Chopard – the Artisan of Emotions since 1860

Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own joie de vivre.





In line with its vision, Chopard acts through the prism of three central elements: craftsmanship, ensured by the work of passionate Artisans who are experts in their respective fields; abundant and generous creativity, that enables each and every individual to find the precious objects most attuned to their own nature; and finally, ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible. It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury, leading in 2018 to an announcement of the Maison to commit to use 100% ethical gold in producing all its watches and jewellery.


Today, the family Maison employs more than 2,000 people worldwide. It is independent and highly vertically integrated, controlling the entire process from design to distribution through 15 subsidiaries, 1,200 points of sale and more than 160 dedicated boutiques.





Over 50 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training and transmission. Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection, a line of exceptional timepieces crafted for contemporary gentlemen. The company is highly recognized for Haute Joaillerie creations such as its Red Carpet Collection, Green Carpet Collection and the exceptional Garden of Kalahari Collection. Chopard has also built its reputation on iconic collections of watch and jewellery like “Happy Diamonds”, “Happy Sport” and “Mille Miglia”.


Nurtured by the emotions of the Scheufele family members who have led, and continue to lead Chopard, the Maison has been a faithful partner to the Cannes Film Festival since 1998 as well as classic racing events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique. Chopard is also Porsche Motorsport’s official timing partner.






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DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

Dunes magazine is a supplementary of Maqina