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The New Noise Cancelling Headphone. The Premium Innovation from Bose Arrives in the Qatari Market

New Bose Noise Cancelling Headphone 700 Redefines Voice-Control, Mobile Communication

Fifty One East, Qatar’s favorite department store and Bose, the international audio brand announced today the availability of the latest pair of its flagship headphones in Qatar. The new wireless Noise Cancelling Headphones 700, featuring the biggest leap forward in headphones since the iconic QuietComfort.

Comes in Black and Silver, the Noise Cancelling Headphones 700 is available at Bose store - Lagoona Mall, Fnac- Lagoona Mall and Doha Festival City, Modern Home – Al Maha Center, iSpace – Lagoona Mall and Al Maha Center, Virgin Megastore – Landmark, Villaggio, Doha Festival City, Mall of Qatar and other major retailers across Doha.

Bose 700s introduces a revolutionary new voice interface that redefines mobile communication the way Bose noise cancellation redefined mobile audio. They’re built off the legendary performance of QCs to transform the most demanding environments into private sanctuaries for listening. And they debut new, pioneering technologies to magically transform the same public spaces into private rooms for talking with friends, family, and virtual personal assistants. 

With their exclusive innovation, the 700s isolate a user’s voice from 360 degrees of unwanted sound.  And that lets Bose 700 owners do what’s never been done.  Surrounded by competing conversations, rush-hour traffic, and loud subway platforms, they can share their quiet, and not the noise around them — for crystal clear calls to home and work, and unprecedented accuracy from VPAs.  Siri for iOS is easily accessible, the Google Assistant and Amazon Alexa are both built-in — and now, Alexa is just a wake word away. 

The Revolutionary Bose Voice System 

The Bose Noise Cancelling Headphones 700 have been engineered from the ground up as an integrated system, with a new acoustic and electronics package, new digital signal processing, and a new eight microphone system for the most complete, effortless headphone experience ever.  Six microphones dramatically cancel noise, so it doesn’t reach your ears.  Two of those microphones combine with two others to dramatically improve voice pickup. 

A beamform-array isolates your speech, suppressing everything else that’s audible.  A rejection-array adds a second line of defense, tracking then blocking the most disruptive remaining sound — from a coffee grinder to other dialogue nearby.  It all happens in real-time — adapting as you move, turn your head, and your environment changes. 

It works with any VPA, any phone paired to the 700s, or any phone or phone/headphone combination on the far-end.   And it works from anywhere, whether you’re talking to people or machines.  On audio and video calls, they’ll hear what you’re saying — not the TV behind you, or the person next to you. For voicemails, your voice is recorded, not theirs.  And whether you’re asking for directions or a playlist, dictating a text or email, or need your home alarm turned on or your heat turned off, Siri, the Google Assistant, and Alexa will help you — because now, they can hear you. 

First-Ever Full-Transparency Experience, Conversation Mode and Brilliant Audio Performance

The Bose 700s use the next-generation Bose noise cancellation for improved noise reduction, and sophisticated electronic circuitry that eliminates the “hiss” regularly heard in other headphones.  Combined, they enable the 700’s new adjustable noise cancellation feature, including a full-transparency experience that gives the term “off” an entirely new meaning. 

While the highest setting delivers the most powerful silence, the lowest lets your surroundings pass-through the earcups fully — so with the flick of a switch, you hear yourself, others, and everything else like you aren’t wearing a headset at all. Conversation Mode lets you gain the same awareness while enjoying content — so you can pause entertainment and noise cancellation simultaneously, chat face-to-face or listen for announcements, and resume where you left off when you’re done. 

The Bose Noise Cancelling Headphones 700 fold flat with one twist of the earcups, and store neatly in a thin tapered hardcase that slides more easily into bags, backpacks, and seat-pockets.

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