From disruptive beginnings to a protopian future, we continue to redefine, sports, culture and innovation. This is Oakley. A brand that for fifty years hasn’t just predicted the future but has created it. A brand that never shied away from being authentic to its beliefs and values.  The 50th anniversary isn’t a reflection. It’s a launch signal. A challenge to rewrite what comes next. To see beyond. To reimagine everything. To abandon the loop of “what’s always been” and creat

MINI x Art will be a vibrant collaboration between iconic cars and Qatari artists, transforming MINIs into live canvases MINI x Art, presented by Alfardan Automobiles, the official importer of BMW Group vehicles in Qatar brought together iconic automotive design with Qatar’s vibrant art and culture scene. Three innovative Qatari artists transformed MINI cars into lives canvases, using their own individual creative style. With three very different approaches to visual arts, Mu

Fragrance World, one of the UAE’s most established perfume houses with over three decades of craftsmanship and innovation, is set to participate at Beautyworld Middle East 2025, the region’s largest international trade fair for beauty and fragrance. The brand’s presence at the exhibition underscores its continued growth, global influence and commitment to celebrating the art of perfumery on an international stage. Established in 1988, Fragrance World began as a perfume tradin

AT FIFTY ONE EAST, LAGOONA MALL Guerlain proudly announces the reopening of its newly renovated ultimate counter space at Fifty One East, Qatar’s favorite department store, in Lagoona Mall, marking a new chapter in the Maison’s legacy of beauty and craftsmanship in Qatar. To commemorate this occasion, the Parisian Beauty House hosted an exclusive event attended by the top management of Guerlain Middle East, Fifty One East, and Salam, in the presence of VIP clients and key med

The move reinforces Snap Inc.’s commitment to advancing Qatar’s digital transformation and creator ecosystem In a region rapidly shaping the future of digital innovation, Snap Inc. has officially opened its new office in Doha’s Msheireb district, in the presence of Founder and Chief Executive Officer Evan Spiegel and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office (GCO). This expansion marks a major milestone in its Middle East p

Gulf Craft, in partnership with their local dealer Gulf Yachts, confirms its participation at Qatar Boat Show 2025 from 5-8 November in Doha Old Port and the showcase of a full brand portfolio. From the latest adventure Nomad superyacht and Majesty semi-customed luxurious yachts, to SilverCAT power catamarans and Oryx weekend cruisers, the Gulf Craft pavilion brings breadth and depth to one of the region’s leading in-water showcase, including on-stand support from SYSC (Super

Ferrari is expanding its racing portfolio with the launch, during the Finali Mondiali weekend, of the Ferrari Challenge Trofeo Pirelli Middle East. The new regional series, featuring the 296 Challenge, follows the great success of the Club Challenge programme, which has been running in the region since October 2020.  With this championship, the Middle East becomes the fourth region to host the Ferrari Challenge Trofeo Pirelli, joining the United Kingdom, Japan and Australasia

This October ,  EXEED hosted its “Technology & Design Future Conference” under the theme Shift to Tomorrow, welcoming over 200 key opinion consumers, media representatives, and dealers from 23 countries. The event marked a pivotal moment for the brand, showcasing its technological breakthroughs and design innovation as part of a bold vision for the future of premium new energy vehicles (NEVs). It featured the global launch of EXEED’s proprietary Texxeract “Energy Cube Technol

Alfardan Automobiles, the official importer of BMW Group vehicles in Qatar marks a milestone with the launch of the country’s first official BMW Classics Club. The launch of the BMW Classics Club marks the start of an exciting new era for Qatar’s BMW classic cars community – and for Alfardan Automobiles, which has been part of the country’s automotive scene for nearly 30 years. The club’s establishment is an important step in Alfardan Automobiles' journey, following its disti

Through this strategic collaboration, Infra-X and MEA-Comm will jointly conduct technical and commercial assessments of interactive digital twins and edge-enabled architectures InfraX, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), has signed a Memorandum of Understanding (MoU) with MEA-Comm, a UAE-based system integrator at the forefront of developing private wireless networks for industrial IoT across the Middle East and Afric

Silver Lake Motors, a subsidiary of Al Mana Holding , has recently announced that, in September 2025, OMODA&JAECOO once again set a new single-month sales record with its strong market performance. The global sales volume reached 32,840 vehicles, and the export volume hit a new high. Since its establishment 29 months ago, the brand's cumulative global sales have surpassed 630,000 units. From January to September, the cumulative sales volume reached 244,522 units, representin

Debuting on the all-new Magnite, the 1.0-liter turbocharged engine combines fuel efficiency of up to 17.3 km/l with powerful performance Nissan has introduced an all-new 1.0-liter turbocharged engine across the Middle East, giving customers spirited performance, smooth drivability, and impressive efficiency. Inaugurated in the region on the all-new Nissan Magnite, the new powertrain delivers 99 horsepower and 152 Nm of torque, with efficiency of up to 17.3 km/l. Under the Mag

The car is available at Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, at its showroom in NBK ONE Building in Musheireb. A Luxurious Exterior Meets an Interior Design that Fuses Tradition and Avant-Garde   The all-electric luxury Mercedes-Maybach EQS SUV is a milestone in the brand's history. It embodies nothing less than the redefinition of automotive excellence in the age of electromobility.   The car is available at Nasser Bin

The all-new MG 8 PHEV is now available in Qatar Auto Class Cars, the authorized general distributor for MG in Qatar, released the all-new MG 8 Plug-in Hybrid Electric Vehicle (PHEV) in Qatar, marking the start of a new era for the brand in the country .   As MG’s first PHEV mid-size sedan in the Middle East, the all-new MG 8 combines sleek design, premium comfort, and cutting-edge technology with a record-breaking hybrid range of up to 1,655km and 125km of pure electric drivi

Al Mana Enterprises, part of one of Qatar’s leading diversified business groups, proudly hosted senior leadership from Anteo S.p.A, Italy, reaffirming the strong and enduring partnership between the two companies. Since 2014, Al Mana Enterprises has served as the exclusive distributor of Anteo Tail Lifts in Qatar, delivering premium lifting solutions that play a vital role in the nation’s growing logistics and transport sector. The official visit was marked by the presence of

The Italian coffee brand Lavazza and the Moschino fashion house will team up to unveil an immersive pop-up experience at No.193 Anfu Road, in the historical district of central Shanghai. "Espresso Your Style" is a collaboration that blends bold fashion statements with the rich aromas of espresso, inviting visitors to embark on a sensory journey where Italian fashion culture meets the highest quality of coffee. For five days only, Shanghai’s Anfu Road will be transformed into

Silver Lake Motors, a subsidiary of Al Mana Holding,  announced that EXEED has set a new benchmark for electric vehicle safety by completing the Middle East’s first live fire battery safety verification. The landmark test, held at the Emirates Motorplex in Umm Al Quwain, underscores EXEED’s commitment to pioneering innovations that turn “battery safety” from a promise into a proven reality. Infront of media, customers, and international authorities, the EXEED RX PHEV equippe

10 years extended warranty The Maxus D90 Max is the premium sporty cutting-edge vehicle that is designed to enhance the power and...

“The story of Phantom’s first 100 years is uniquely human, told through the Bespoke details commissioned by generations of clients. The...

Ferrari has chosen Capital Markets Day 2025, as the occasion to reveal the production-ready chassis and components of its new electric...