BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalization with the new BMW 7 Series. Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the model family and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability. The new BMW 7 Seri

BMW to Debut a New Advertisement during the Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault and the All-New, Fully Electric BMW iX Sports Activity Vehicle. BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hay

At Art Basel’s 2021 Miami Beach show, BMW M GmbH is presenting an expressive new vehicle concept on the global stage for the first time. The BMW Concept XM looks ahead to the most powerful BMW M car ever to go into series production, which is set to begin at the end of next year. At the same time, the BMW Concept XM shines the spotlight on standout aspects of the M brand. Electrification underpins an extraordinary driving experience which allows the driver to both glide along

BMW Group and Alliance of Civilizations (UNAOC) honour ten organisations from ten countries with the Intercultural Innovation Award. The BMW Group and the United Nations Alliance of Civilizations (UNAOC) have bestowed ten organizations from ten countries with the Intercultural Innovation Award (IIA) for their outstanding social commitment. The award ceremony took place last night at EXPO 2020 Dubai (German Pavilion), coinciding with the themed week on Tolerance and Inclusivit

STAY AHEAD IN STYLE The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe. The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure. The BMW Concept i4 represents a look ahead to the BMW i4, slated to enter production in 2021. It provides a whole new take on the dynamic excellence for which BMW is renowned and blends a modern, elegantly sporty design with the spaciousn