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Alfardan Automobiles showcased the future of mobility with an exciting display of all-electric BMW

Alfardan Automobiles, the official importer of BMW Group in Qatar, showcased BMW's expanding lineup of all-electric vehicles (EVs), including the all-new BMW iX1 and BMW i4, through an engaging event with customers. The event also emphasized the brand's exciting innovations in electrification, digitalization, and commitment to a more sustainable future.

The event took place at the futuristic BMW Retail.Next showroom of Alfardan Automobiles located at the coveted Lusail Boulevard in Doha, where guests were able to explore new models from the BMW all-electric lineup and learn more about these dynamic models.

On display at the Retail.Next showroom was a showcase of BMW's growing range of EV models, including the new BMW iX1 and i4 – which make their mark with a monolithic design language and exceptional functionality to create a trailblazing drive – as well as the BMW iX and BMW i7.

Prominent among the models on display at the BMW Retail.Next showroom was the latest addition to BMW's growing EV lineup – the fully-electric BMW iX1 that can accelerate from 0-100 km/h in just 5.6 seconds and boasts a driving range of up to 434 km. Supreme safety is standard in the all-new iX1, with innovative driving technologies and features such as Driving Assistant Professional providing intelligent support on the move and automatically maintaining lane speed and distance to reduce the risk of accidents.

Also on display was the new BMW i4, the first-ever purely electric BMW Gran Coupé that guarantees plenty of driving pleasure with a range of up to 600 km. With a maximum output of up to 390 kW/530 hp, the BMW i4 promises fascinating dynamics and sprints from 0-100 km/h in just 4 seconds.

The new range of BMW's all-electric vehicles is a proud flag bearer of the Group's technological advancements and bolsters the brand's offering in the luxury segment. It makes EVs more powerful, connected, and convenient. Such improvements include the Multi-Contract Plug & Charge, and MAX RANGE functions now available for all BMW i7 and BMW iX model variants, offering customers more ways to enjoy supreme long-distance comfort combined with trailblazing innovations and emission-free driving pleasure.


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