HUGO BOSS successfully kicked off its brand refresh, following its new growth strategy, with the simultaneous launch of the two star-studded global campaigns for its brands BOSS and HUGO on January 26. Together, the two global campaigns gained a coverage of 1.9 billion impressions and 75 million engagements across social media in 1 day – a record-breaking result for the company. The #BeYourOwnBOSS global campaign features top models Kendall Jenner, Hailey Bieber, and Joan Sma