#IWCwatchesArabia

IWC SCHAFFHAUSEN PRESENTS EXCLUSIVE BIG PILOT’S WATCH

IWC SCHAFFHAUSEN PRESENTS EXCLUSIVE BIG PILOT’S WATCH WITH CONSTANT- FORCE TOURBILLON IN TITANIUM ALUMINIDE AND CERATANIUM In collaboration with its partner Mercedes-AMG, IWC Schaffhausen has created the Big Pilot’s Watch Constant-Force Tourbillon Edition “AMG ONE OWNERS”. Available exclusively for future owners of the performance hybrid Mercedes-AMG ONE, this masterpiece of horological engineering features the Swiss luxury watch manufacturer’s patented constant-force mecha

IWC SCHAFFHAUSEN ADDS PILOT’S WATCH CHRONOGRAPH 41IN BRONZE TO THE COLLECTION

IWC Schaffhausen launches a new version of the Pilot’s Watch Chronograph 41 in bronze with a blue dial and gold-plated hands. Bronze, renowned for its ability to develop a patina over time, makes every timepiece unique. The IWC-manufactured 69385 calibre powers the chronograph. The chronograph is a mainstay in IWC’s Pilot’s Watches collection. The mechanical stopwatch adds to the typical tool watch design and offers limitless applications in everyday life. A year ago, IWC pre

IWC SCHAFFHAUSEN SHOWCASES AT DOHA JEWELLERY & WATCHES EXHIBITION 2022

IWC Schaffhausen is set to participate at the 17th annual Doha Jewellery & Watches Exhibition in Qatar from 9th – 13th May, 2022. This most anticipated event will be held at the Doha Exhibition and Convention Center, bringing together high-end luxury brands, aspiring designers, jewelry and watch enthusiasts to explore the latest collections and timeless pieces for the season. Covering over 47 sq. mtrs., the booth will be set up in true IWC style themed around The Big Pilot an

IWC SCHAFFHAUSEN PRESENTS PORTOFINO CHRONOGRAPH 39 EDITION “LAUREUS SPORT FOR GOOD”

On the occasion of the 2022 Laureus World Sports Awards in Seville, Spain, IWC Schaffhausen unveils the Portofino Chronograph 39 Edition “Laureus Sport for Good” to highlight its support for the work Laureus Sport for Good undertakes around the world. The special edition is limited to 1000 pieces and features a dial in the typical Laureus blue. The engraving on the case back displays the winning entry from the drawing competition that IWC organises every year within all Laure

LEGENDARY QUARTERBACK TOM BRADY STARS IN IWC SCHAFFHAUSEN’S GLOBAL TOP GUN CAMPAIGN

After presenting its new TOP GUN collection at the Watches and Wonders exhibition in Geneva, IWC Schaffhausen kicks off a worldwide advertising campaign with brand ambassador Tom Brady. The seven-time World Champion quarterback is shown wearing different versions of the Pilot’s Watch Chronograph TOP GUN. The visuals also feature the colored cubes revealed during the teaser campaign, evoking the iconic landscapes of the Mojave Desert, Lake Tahoe, and leafy woodlands, which hav

IWC UNVEILS EXCLUSIVE NEW MUSIC CREATED BY FILM SCORE COMPOSER HANS ZIMMER

IWC Schaffhausen has unveiled a suite of unique tracks composed by Academy Award-winner Hans Zimmer. The acclaimed film music composer took inspiration from the five new ceramic colors introduced by the Swiss luxury watch manufacturer as part of its new TOP GUN Pilot’s Watches collection. Zimmer himself conducted the debut performance of the suite at an exclusive event at the Théâtre du Léman in Geneva tonight, organized to mark the Watches and Wonders exhibition. Prior to

IWC SIGNATURE TALK“THE IWC COLORS” WITH PANTONE®

Science and emotion come together with IWC’s new TOP GUN collection in partnership with Pantone Color Institute. Throughout this week’s Watches and Wonders exhibition in Geneva, IWC Schaffhausen is hosting a series of three Signature Talks. During the third event, titled “The IWC Colors”, Christian Knoop, IWC Chief Design Officer, and Carola Seybold, Head of Global Key Accounts at PANTONE® talked about the language of color, the function of color in watch design, and how the

IWC SIGNATURE TALK “BEING A PILOT” WITH LEWIS HAMILTON AND VALENTINO ROSSI

Throughout this week’s Watches and Wonders exhibition in Geneva, IWC Schaffhausen is hosting a series of three Signature Talks. During the second event, titled “Being a Pilot”, the Swiss luxury watchmaker brought together Seven-Time Formula OneTM World Champion Lewis Hamilton and Nine-Time Grand PrixTM motorcycle racing World Champion Valentino Rossi. Hamilton, a member of the IWC family since 2013 and Rossi, newly joining the IWC family, talked about their careers and lives

IWC SIGNATURE TALK “THE FUTURE OF MOBILITY” WITH AIRSPEEDER AND BOOM SUPERSONIC

Throughout this week’s Watches and Wonders exhibition in Geneva, IWC Schaffhausen is welcoming a selection of partners for a series of three Signature Talks. Thursday’s opening event was titled ‘The Future of Mobility’ and brought together two of the Swiss luxury watchmaker’s most recent partners: Airspeeder, the first racing series for electric flying cars, and Boom Supersonic, currently developing the world’s fastest and most sustainable commercial airliner. At the close of

IWC SCHAFFHAUSEN ENTERS WEB3 WITH METAVERSE EXPERIENCE AND NFT PROJECT

IWC Schaffhausen has taken its first step into web3, opening an immersive metaverse environment for a tokenized community. The Swiss luxury watchmaker collaborated with renowned architect Hani Rashid and leading web3 solutions platform Arianee to create the IWC Diamond Hand Club. As members, token owners can unlock unique and exclusive experiences as they venture back and forth between the virtual and physical worlds. IWC CEO Christoph Grainger-Herr announced the exciting pro

THE IWC RACING TEAM IN ST. MORITZ: ELEGANCE ON ICE

IWC Schaffhausen’s racing team, IWC Racing, has kicked off its fourth racing season with a premiere: at the first edition of the ICE event in St. Moritz, the team made its debut on snow and ice. On unfamiliar terrain, Austrian racing driver and member of the IWC family Laura Kraihamer put in a strong performance at the wheel of the iconic Mercedes-Benz 300 SL “Gullwing”. The frozen Lake St. Moritz in Switzerland, 1,800 metres above sea level, is a popular venue for horse race

IWC SCHAFFHAUSEN ANDTHE MERCEDES-AMG PETRONAS FORMULA ONE TEAM CONTINUE THEIR JOURNEY AS PARTNERS

IWC SCHAFFHAUSEN AND THE MERCEDES-AMG PETRONAS FORMULA ONE TEAM CONTINUE THEIR JOURNEY AS PARTNERS WITH A NEW MULTI-YEAR CONTRACT IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team. First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula OneTM team, founded on a shared commitment to excellence, now continues into a second decade. Before the opening Gra

OUR STAGE IS NOW: IWC UNVEILS NEW CAMPAIGN WITH BRAND AMBASSADOR EILEEN GU

Following the successful launch of new Pilot’s Watches, IWC Schaffhausen has unveiled an advertising campaign featuring Eileen Gu, its latest brand ambassador. Eighteen-year-old Gu is a rising freestyle skiing star, a sought-after fashion model and an aspiring university student. She uses her voice to drive change in her sport, aiming to inspire and empower the younger generation across the globe. The new campaign pairs the skiing prodigy with the new Pilot’s Watch Chronograp

IWC SCHAFFHAUSEN PRESENTS SPITFIRE EDITIONS OF THE BIG PILOT’S WATCH 43 IN TITANIUM AND BRONZE

IWC Schaffhausen has launched the Big Pilot’s Watch 43 Spitfire, inspired by the functional design of historic “mil-spec” watches. One model has a titanium case and a black dial; the other features a bronze case and a military green dial. Both have a titanium case back, engraved with the iconic Spitfire airplane, and a soft-iron inner case for protection against magnetic fields. Over the years, IWC Schaffhausen has manufactured numerous field watches for different branches of

IWC PRESENTS THE FIRST BIG PILOT’S WATCH WITH A CHRONOGRAPH FUNCTION

IWC Schaffhausen has unveiled the Big Pilot’s Watch Monopusher Edition “Le Petit Prince”, the first Big Pilot’s Watch with a chronograph function. The mechanical stopwatch is controlled via a single push-button which is beautifully integrated into the distinctive conical crown. Limited to 500 pieces, this “Le Petit Prince” edition features the characteristic deep-blue sunburst dial and a stainless-steel case. Chronographs are a core competence of IWC. The mechanical stopwatch

BOOM SUPERSONIC ANDIWC SCHAFFHAUSEN JOIN FORCES IN A NEW PARTNERSHIP

IWC Schaffhausen announces a new partnership with Boom Supersonic, the company building the world’s fastest and most sustainable supersonic airliner. The collaboration is founded on both companies’ special relationship with time, their commitment to engineering excellence, and their dedication to incorporating sustainability across the entire supply chain. Within the scope of the partnership, IWC and Boom plan to share best practices to advance sustainable practices in their

IWC LAUNCHES PERFORMANCE-ORIENTED TOP GUN PILOT’S WATCHES IN CERATANIUM® IN A TACTICAL ALL-BLACK

IWC LAUNCHES PERFORMANCE-ORIENTED TOP GUN PILOT’S WATCHES IN CERATANIUM® IN A TACTICAL ALL-BLACK DESIGN IWC Schaffhausen is adding two Ceratanium® models to its TOP GUN Pilot’s Watch range. Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch-resistance similar to that of ceramic and features a striking matte black color. The Big Pilot’s Watch Perpetual Calendar TOP GUN Ceratanium is the first watch from IWC wit

IWC SCHAFFHAUSEN - THE BIG PILOT’S WATCH PERPETUAL CALENDAR TOURBILLON EDITION “LE PETIT PRINCE”

With the Big Pilot’s Watch Perpetual Calendar Tourbillon Edition “Le Petit Prince”, IWC Schaffhausen continues the tradition of complicated Pilot’s Watches in honour of Antoine de Saint-Exupéry’s world-famous novella. A horological tour de force, this Big Pilot’s Watch in 18-carat Armor Gold® combines a perpetual calendar with a tourbillon, and is limited to 50 pieces. The Big Pilot’s Watch Perpetual Calendar Tourbillon Edition “Le Petit Prince” impresses with a deep blue di

IWC SCHAFFHAUSEN AND HOT WHEELS LAUNCH LIMITED EDITION “RACING WORKS” SET

IWC SCHAFFHAUSEN AND HOT WHEELS LAUNCH LIMITED EDITION “RACING WORKS” SET AS MOTORSPORT TEAM IWC RACING RETURNS TO GOODWOOD On the occasion of the 78th Goodwood Members’ Meeting, IWC Schaffhausen and Hot Wheels® celebrate the return to Goodwood with the unveiling of the “IWC x Hot WheelsTM Racing Works” collector’s set. Simultaneously, the brand’s motorsport team, IWC Racing, is set to line up on the grid for tomorrow’s Stirling Moss trophy. At the wheel of the iconic M

IWC SCHAFFHAUSEN PRESENTSTHE FIRST LAUREUS SPECIAL EDITIONIN BLUE CERAMIC

IWC Schaffhausen has unveiled the Pilot’s Watch Automatic Edition “Laureus Sport for Good”. The timepiece is the 15th special edition that the Swiss luxury watch manufacturer has created to support the work of Laureus Sport for Good. For the first time, a hard and scratch-resistant blue ceramic case complements the dial in the trademark Laureus blue. On the case back, there is an engraving of the winning entry from the drawing competition that IWC organizes each year within a