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On the occasion of the 78th Goodwood Members’ Meeting, IWC Schaffhausen and Hot Wheels® celebrate the return to Goodwood with the unveiling of the “IWC x Hot WheelsTM Racing Works” collector’s set. Simultaneously, the brand’s motorsport team, IWC Racing, is set to line up on the grid for tomorrow’s Stirling Moss trophy. At the wheel of the iconic Mercedes-Benz 300 SL “Gullwing” will be Austrian racing driver Laura Kraihamer. Limited to 50 pieces, the IWC x Hot WheelsTM “Racing Works” collector’s set contains the Pilot’s Watch Chronograph Edition “IWC x Hot Wheels® Racing Works” and the Hot Wheels Mercedes-Benz 300SL “Racing Works Edition”, presented in a metal toolbox. The first set will be auctioned online by international auction house Bonhams with the proceeds going to the Two Bit Circus Foundation. This non-profit organization creates learning experiences for children to inspire entrepreneurship, encourage young inventors and instill environmental stewardship.

Meticulous attention to detail, an unwavering commitment to excellence and a willingness to surpass boundaries and expectations: These shared values unite IWC Schaffhausen and Hot Wheels, two brands famous for testing the limits of performance and design. Both are legends in their fields.

Before achieving the status of a legend in the automotive and toy industries (the world’s bestselling toy with 20,000 designs and over 8 billion cars sold), Hot Wheels began with a dream. When Elliot Handler, co-founder of Mattel, created the first generation of Hot Wheels in Southern California in 1968, he wanted to make a toy car that looked cooler and performed better than model cars of that time. To fulfil his vision, he enlisted a GM car designer and a qualified rocket scientist. Together, they combined Detroit auto styling and space-age design cues with striking SpectraflameTM paint finishes and fast “redline” wheels to create the original Hot Wheels “Original 16”. Today, Hot Wheels is the global powerhouse of vehicle culture, uniting car enthusiasts, racers, builders and designers of every age across the globe.

Much like Hot Wheels, IWC’s heritage is deeply rooted in American pioneering spirit and entrepreneurship. In 1868, 100 years before Elliot Handler launched Hot Wheels, the American watchmaker and engineer Florentine Ariosto Jones revolutionized the watch industry of the day when he founded the International Watch Company in Schaffhausen. Combining the superior skill of Swiss watchmakers with the latest American manufacturing technology, Jones created high-quality pocket watch movements for the US market. Based on the brand’s heritage of manufacturing robust and reliable instrument watches for aviation and navigation, the world of automotive design and motor racing has long been a key association for IWC. From partnerships with Mercedes- AMG and the Mercedes-AMG Petronas Formula One Team to sponsoring GT and classic car races, IWC is closely involved with many facets of motorsport. In 2018, the Swiss luxury watchmaker founded its own racing team, IWC Racing, which has since competed at various classic car races, racing the legendary 1955 Mercedes- Benz 300SL “Gullwing”.

“It was a chance meeting with Hot Wheels designer Manson Cheung that kick-started our partnership. Our shared passion for automotive design and mechanical watches led to a meeting between the design teams of both brands at the Mattel Design Center in El Segundo. We instantly connected, speaking the same language of design, art and engineering. I am proud of our collaboration and the unique projects we have brought to life so far,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.

The first joint project was the release of a premium Hot Wheels Team Transport set in 2020, combining the IWC Racing 300SL with its racing team transporter. The second release was an IWC-exclusive version of the Hot Wheels Mercedes-Benz 300SL, which was made available recently. Now, IWC and Hot Wheels are combining two highly unique gems from Schaffhausen and El Segundo in the exclusive “IWC x Hot WheelsTM Racing Works” collector set, which will be made in a strictly limited edition of 50 pieces.

“IWC Schaffhausen and Hot Wheels share a rich and timeless history, each creating iconic products through an unrivalled emphasis on attention to detail and craftsmanship on the smallest scale,” says Chris Down, Chief Design Officer at Mattel. “This partnership is a reflection of the creativity and collaborative spirit our teams share, and the result is an exceptional package that truly discerning enthusiasts of luxury timepieces, racing and car culture will appreciate.”

At the Members’ Meeting, the iconic Goodwood Motor Circuit plays host to incredible grids of racing machines ranging from classic tin-tops and GTs, to motorcycles and open wheeled Formula 3 and F1 machines. The 78th Goodwood Members’ Meeting, taking place this weekend in the South of England, is sure to deliver on this promise with two adrenaline-filled days of qualifying, racing, high- speed demonstrations and fabulous festivities. After what seems like a small eternity, the IWC Racing Team is now making its comeback on the legendary Goodwood Motor Circuit. It was back in April 2019 – a full 20 months ago – when the team last appeared at Goodwood and living Formula One legend David Coulthard took first place in the Tony Gaze Trophy. This year, Austrian racing driver Laura Kraihamer will take her seat in the cockpit of the Mercedes-Benz 300 SL “Gullwing”. The new member of the IWC Racing family is set to compete in the Stirling Moss Trophy tomorrow, Sunday.

The Pilot’s Watch Chronograph Edition “IWC x Hot WheelsTM Racing Works” (Ref. IW377904) features a 43-millimeter case made of grade 5 titanium. This metal was chosen as an “engineering material” favored by the Hot Wheels and IWC design teams. It is lighter and harder than steel, highly resistant to corrosion, and often used in automotive engineering. The dark grey matte color results from an elaborate surface treatment in which the case components are first polished and then blasted. The case features a stunning engraving of the Hot Wheels flame logo on its side at 9 o’clock. The black dial is decorated with a subtle chequered racing flag pattern around the chronograph totalizers. Depending on the incidence of light, the laser-engraved squares alternate between a lighter and darker shade, giving the dial visual depth and a textured appearance. Powering the chronograph is the IWC-manufactured 69385 calibre movement, which is visible through the smoked glass case back. The timepiece is fitted on a silver and black 1-piece textile strap, which picks up the color scheme of the IWC Racing Mercedes-Benz 300SL.

The set also includes the Hot Wheels Mercedes-Benz 300SL “Racing Works Edition”. This exclusive Hot Wheels model was created by the Hot Wheels design team, sculpted, and detailed by Manson Cheung with graphics by Steve Vandervate and IWC designer Nicholas Schmidt. It’s the most detailed 1:64 Hot Wheels model ever created. Only 50 models have been manufactured exclusively in Hot Wheels’ prototyping workshop. This version features opening gullwing doors, a faithfully reproduced interior complete with bucket seats, roll cage and red sill trims, full external detailing including clear headlights with the MB Star braces and racing graphics. As this set will be a limited run of only 50 pieces, the car will take its place as one of the rarest official Hot Wheels models ever released.

The Pilot’s Watch Chronograph Edition “IWC x Hot WheelsTM Racing Works” and the Hot Wheels Mercedes-Benz 300SL “Racing Works Edition” both bear the number 68 – a subtle nod to 1868 and 1968 respectively when IWC and Hot Wheels were founded. In addition, bespoke packaging makes the set even more exclusive: The chronograph and the model car are presented in a metal toolbox in silver and black. The case also contains the instruction manual for the watch, a booklet about the project and a limitation plate with the individual corresponding set number.


Set number 1 will be auctioned for charity by Bonhams. Starting today, enthusiasts can place their bids online until October 22nd. The proceeds from the auction will go to the Two Bit Circus Foundation. This Foundation wants to create learning experiences for children in all economic situations to inspire entrepreneurship, encourage young inventors and instill environmental stewardship. It does so, for example, with its Makerspaces that inspire integrative learning in science, technology, engineering, arts, and mathematics (STEAM). These spaces are equipped with tools and mostly made from re-purposed materials. Other activities of the foundation include workshops and events, field trips or summer camps for children.

The auction is shown live on October 16th.

To unveil the set, IWC’s CEO, Christoph Grainger-Herr, connected virtually with Chris Down, Chief Design Officer at Mattel. They discussed the shared values that unite both brands and the motivation for their collaboration. In addition, as a special invitee to the webcast, Scottish racing driver and former Formula OneTM legend David Coulthard shared his feedback and real-life experience at the helm of the 300SL. Coulthard took first place for the IWC Racing Team at the Tony Gaze Trophy at the 77th Goodwood Members’ Meeting in 2019.

The webcast can be watched on October 16th.

For enquiries about the “IWC x Hot WheelsTM Racing Works” set, please contact


Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. Creating innovative products and experiences that inspire, entertain and develop children through play, Mattel engages consumers through a portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties owned or licensed in partnership with global entertainment companies. Mattel’s offerings include film and television content, gaming, music and live events. The company operates in 35 locations and its products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


As a 53-year old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise with the #1 selling toy globally. The brand engages fans through immersive live events, hugely- popular digital gaming, the #1 Boys Toy YouTube channel and powerful partnerships, collaborations and consumer products.


Bonhams, founded in 1793, is one of the world’s largest and most renowned auctioneers, offering fine art and antiques, motor cars and jewelry. The main salerooms are in London, New York, Los Angeles and Hong Kong, with auctions also held in Knightsbridge, Edinburgh, Paris, San Francisco and Sydney. With a worldwide network of offices and regional representatives in 22 countries, Bonhams offers advice and valuation services in 60 specialist areas. For a full list of forthcoming auctions, plus details of Bonhams specialist departments, please visit


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