PUMA Brings Its Global Lounge Experience to Dubai with the City’s Creative Culture Set as the Centre

PUMA brought one of its most celebrated global experiences to Dubai with the launch of the PUMA Lounge Dubai Edition, a concept that has travelled through Milan, Seoul and Paris, and now landed in a city whose creative energy the global team had been watching and loving.

The Lounge was about meeting the community where culture is being made. That meant opening the doors not only to influencers, but to the culture shifters and curators shaping the region’s creative scene every day, the talents setting visual language, driving style conversations and influencing how culture shows up both online and offline from photographers, directors, editors, artists, creatives and more.

Inside the space, guests were given first access to global PUMA drops that had not yet launched in the region. From apparel to sneakers, the pieces were curated directly from PUMA’s global teams, offering Dubai’s creative community an early look at what was coming next on a global level.

Beyond access, the PUMA Lounge marked a first of its kind in the region at this scale, operating as a true gifting lounge experience, both in terms of the volume of attendees and the breadth of products on offer. Over the two days, it was striking to see how the same PUMA pieces were styled in completely different ways across talents, reflecting the diversity of creative expression within Dubai’s community.

The Lounge also brought together some of the city’s favorites, featuring a customization station by Black Pearl Charms, a locally grown charms business where invitees created one off, personalized sneaker pairs, alongside a coffee bar by Knot Bakehouse, the Emirati-owned brand and community favorite.

From the Speedcat range including the Lux Ballet, the Wedge and the bold Cow Print, Mostro’s including XC Prime and Fey Gorp Sneakers and H-Street Premium Sneakers, the Lounge showcased PUMA’s range across fashion and sports style. Guests also explored key global collaborations including PUMA x REPRESENT and the highly anticipated A$AP ROCKY x PUMA collection.

The experience extended beyond the Lounge itself, coming to life throughout Sole DXB weekend, where talents were seen wearing their exclusive PUMA pieces across the event, each look styled in a distinctly personal way, reinforcing the brand’s connection to individual expression and culture.

This isn’t just another local event for PUMA Middle East but instead bringing a globally recognized concept to life in Dubai that’s inspired by the talent, creativity, and energy of the local community.

#PUMA #GlobalLoungeExperienceDubai

Nissan and NMC Announce New Initiatives for the NISMO Brand

The strategy spans motorsports, NISMO lineup expansion and heritage, with a new NISMO concept debuting at Tokyo Auto Salon 2026

Nissan Motor Co. Ltd. and Nissan Motorsports & Customization Co. Ltd. (NMC) announced new initiatives aimed at strengthening Nissan’s overall brand power through the expansion of motorsports activities and the NISMO car lineup. As part of the Re:Nissan product strategy, “heartbeat models” play a key role in defining Nissan’s brand DNA by sparking emotion and driving passion, with NISMO positioned at the center of this ambition.

NMC will support this strategy by further showcasing the pursuit of performance through motorsports and delivering excitement through NISMO products, supported by new business initiatives spanning racing, customization, and heritage programs.

The pursuit of performance through motorsports

Under the motto “road to track, track to road,” Nissan continues to leverage the technology and driving spirit cultivated through top-tier racing series such as Super GT and Formula E. Insights and innovations developed on the track are transferred into the NISMO car lineup, reinforcing the brand’s performance credibility and emotional appeal. Nissan will continue to challenge itself in series including Super Taikyu, while expanding into new types of racing.

From fiscal year 2026, Nissan plans to introduce prototype vehicles for racing activities to accelerate technological advancements in both hardware and software, supporting future motorsports participation and NISMO lineup expansion.

NISMO car lineup: delivering emotion and excitement

Building on the success of its current portfolio, Nissan aims to double the number of NISMO models available globally from five to ten. Market availability of NISMO vehicles will also be expanded, with annual shipment volumes targeted to increase from approximately 100,000 units to 150,000 units by 2028. Overseas sales are expected to grow from approximately 40% to 60% during this period.

In pursuit of greater customer value, Nissan will actively consider collaborations with external partners to further expand its NISMO business and deliver products that enhance driving excitement and performance.

Showcasing NISMO at Tokyo Auto Salon 2026

As part of this evolution, Nissan and NMC will present the latest expression of NISMO’s performance and innovation at Tokyo Auto Salon 2026, taking place from January 9 to January 11 at Makuhari Messe. Marking the first public expression of NISMO’s future direction, the concept will serve as a tangible representation of the brand’s performance philosophy and design ambition.

Alongside the debut of the NISMO concept model, the booth will feature vehicles that highlight Nissan’s motorsports DNA and driving passion, including the Fairlady Z NISMO MT, offering a manual transmission option for customers seeking a heightened driving experience.

Motorsports heritage will also be celebrated with the display of the MOTUL AUTECH GT-R from the 2016 Super GT season, honoring the career of Tsugio Matsuda following his retirement from Super GT at the end of the 2025 season.

Heritage and restoration programs

Alongside its future-facing initiatives, NMC will continue to grow its heritage and restoration businesses. The global auto restoration market, currently valued at approximately 500 billion yen and projected to exceed 1.2 trillion yen by 2032, represents a key growth opportunity.

NMC will initially focus on restoration, restomod, and parts sales centered around the Skyline GT-R R32, R33 and R34, with additional vehicles and regional offerings planned for the future. These programs aim to preserve Nissan’s performance heritage while delivering renewed excitement for long-time fans and collectors.

Yutaka Sanada, President and CEO of NMC, said: “NISMO continues to elevate the excitement and innovation of Nissan vehicles. Moving forward, we aim to infuse our passion and driven excitement into Nissan’s other product lines.”

Through continued motorsports activities, expansion of the NISMO lineup, and growth of customization and heritage businesses, Nissan and NMC aim to deliver new excitement to NISMO and Nissan fans worldwide.

In Qatar, the automotive market is driven by a genuine passion for performance and precision, values that are fully embodied in the Nissan NISMO. It introduces a new level of excitement to Nissan lineup in Qatar.

For more information visit Saleh Al Hamad Al Mana Co. showrooms — the exclusive agent for Nissan in Qatar showrooms on Salwa Road, The Pearl, Bin Omran, Barwa, and Al Khor or call 8000505.

#Nissan #NMC #NISMOBrand

Nasser Bin Khaled Automobiles extends its special End of Year campaign on a range of Mercedes-Benz cars until 31 January 2026

Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has announced the extension of its End of Year campaign until 31 January 2026, following strong customer demand and allowing customers additional time to take advantage of the exclusive offers and exceptional benefits available across a diverse selection of Mercedes-Benz vehicles.

The End of Year campaign has generated significant interest from customers, prompting the extension to ensure more buyers can fully leverage the attractive ownership proposition. The campaign continues to apply to some of the brand’s most popular models, including the Mercedes-Benz E-Class, C-Class, GLC, GLC Coupé and GLE SUV. Celebrated for their innovative technology, benchmark comfort and class-leading performance, these models offer an ideal opportunity for customers to elevate their driving experience.

Delivered in partnership with Qatar National Bank (QNB), the offer features a comprehensive package of benefits designed to enhance the overall ownership journey. These include 0% down payment, a 0.99% interest rate, and one-year comprehensive insurance provided through Damaan Islamic Insurance Company – Beema. Customers also benefit from an exceptional three-year service package, alongside a three-year warranty, offering long-term peace of mind.

Beyond its compelling financial and ownership advantages, the campaign reflects NBK Automobiles’ ongoing commitment to delivering added value to its customers and the wider community. By extending the campaign, the company aims to give customers greater flexibility to begin the new year with confidence, comfort and the unmistakable prestige associated with driving a Mercedes-Benz.

Prospective buyers are invited to explore these exclusive offers by visiting the NBK Automobiles Showroom at the NBK ONE Building in Msheireb, Doha, where a dedicated team of sales specialists is available to assist in selecting the model that best suits individual lifestyles and expectations.

Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz, and Mercedes-AMG.

#NasserBinKhaled #MercedesBenz