GUERLAIN UNVEILS ITS NEWLY RENOVATED ULTIMATE COUNTER SPACE

AT FIFTY ONE EAST, LAGOONA MALL

Guerlain proudly announces the reopening of its newly renovated ultimate counter space at Fifty One East, Qatar’s favorite department store, in Lagoona Mall, marking a new chapter in the Maison’s legacy of beauty and craftsmanship in Qatar.

To commemorate this occasion, the Parisian Beauty House hosted an exclusive event attended by the top management of Guerlain Middle East, Fifty One East, and Salam, in the presence of VIP clients and key media figures. The event also featured discovery sessions with Guerlain’s Regional Fragrance Ambassador, Bashar Hakeem, who offered guests a refined journey through the

Maison’s most emblematic olfactory creations.

A SPACE WHERE ART AND BEAUTY MEET

Nestled within the beauty realm of Fifty One East, Guerlain unveils its exquisite new counter spanning 54 square meters, a sanctuary where nearly two centuries of Maison savoir-faire, innovation, and timeless elegance come to life. Drawing inspiration from the iconic design of the Parisian flagship at 68, Champs-Élysées, this refined haven brings a whisper of Parisian allure to Doha, a place where art, nature, and beauty intertwine in seamless harmony.

With its elegant, modern yet timeless architecture, the counter offers an intimate and personalized experience, inviting guests to begin a voyage that is as sensorial as it is refined. Every detail, from the brushed gold accents to the warm oak finishes and soft natural hues, reflects the luminous sophistication of Guerlain’s universe and the Maison’s unparalleled devotion to excellence.

Each experience within the counter is a journey of the senses, guided by the expertise of Guerlain’s beauty consultants who share the secrets of the Maison’s craftsmanship and artistry with guests, inviting them to feel, see, and experience the beauty of Guerlain in every creation.

ART AT THE HEART OF BEAUTY

Guests are invited to experience the Art of Guerlain through multiple dimensions of beauty. A dedicated Salon Privee, featuring a private makeup consultation space, offers an intimate and personalized environment for exclusive one-to-one beauty sessions and tailor-made recommendations. At the counter, clients can engage in personalised consultations, uncovering the refined gestures and craftsmanship that embody Guerlain’s legacy of excellence.

Renowned for its efficacy against the visible signs of skin ageing and the indulgence of its sensorial textures, Orchidée Impériale, alongside the regenerative power of Abeille Royale and the refined artistry of Guerlain Make‑up, including the jewel of lipsticks, Rouge G, the radiant Météorites and the sun‑kissed elegance of Terracotta, each universe invites clients to discover beauty through texture, light and emotion.

A CELEBRATION OF FRAGRANCE HERITAGE

At the heart of the counter lies Guerlain’s prestigious world of perfumery, a universe where art and emotion intertwine. Visitors are invited to explore the haute‑perfumery universe of L’Art & La Matière, alongside the iconic Bee Bottles, the exemplary Exceptional Creations and the enchanting Absolus Allegoria fragrance collection, each reflecting the Maison’s devotion to creativity, craftsmanship and personalisation.

Every detail, from the glimmering flacons to the curated consultation sessions, captures the essence of Guerlain’s heritage: an experience as personal as it is unforgettable.

TRUSTED PARTNER IN BEAUTY EXCELLENCE

The unveiling of Guerlain’s new counter at Fifty One East underscores the store’s role as Qatar’s foremost luxury destination. Through its enduring commitment to excellence, Fifty One East continues to bring the world’s most prestigious beauty experiences closer to its clientele, reaffirming its reputation as a partner of choice for globally renowned brands and a pioneer in shaping the region’s luxury retail landscape.

#GUERLAIN

Gray Opens in Dubai: Redefining Wellness in the Heart of the Emirates powered by Technogym

Gray Dubai, the off-luxury wellness destination from the Seven group, brings a new perspective to the city’s evolving wellness landscape partnering with Technogym. Rooted in seven core philosophies — fitness, movement, recovery, relaxation, nutrition, longevity, and community — Gray Dubai blends restoration, rhythm, and lifestyle, a serene wellness space designed for balance without rigid rules.

Technogym, Seven’s global partner in movement and innovation, defines the experience across all training zones. Gray Dubai is among the first destinations worldwide to feature Technogym’s Artis Line in the new Sand Stone finish — a design born from the fusion of nature, architecture, and innovation.

Sandstone draws inspiration from the region’s natural textures and introduces a new vision of conscious luxury. Its warm, tactile aesthetic uses refined materials like Speckled Stone, Warm Titanium, Pure Clay, and natural wood to create immersive wellness environments where design, technology, and sustainability converge. This versatile finish complements premium interiors and fosters introspection and connection — with oneself and with space.

The club also features the Technogym Checkup, an advanced, AI-powered assessment station that evaluates posture, body composition, mobility, strength, and cognitive function. By calculating each user’s Wellness Age and leveraging real-time data, it delivers a precision training protocol tailored to individual needs and goals. Fully integrated into the Technogym Ecosystem and accessible via the Technogym App, this experience ensures long-term vitality through personalized, adaptive training—anytime, anywhere.

This collaboration reflects a shared vision between Seven and Technogym: to create destinations where wellness, design, and innovation are seamlessly woven into everyday life.

Opening in October 2025 at Kempinski Mall of the Emirates, Gray offers full access and reciprocal privileges with SEVEN Dubai and Ibiza.

#Technogym

Snap Inc. Expands Regional Footprint with New Office in Qatar

The move reinforces Snap Inc.’s commitment to advancing Qatar’s digital transformation and creator ecosystem

In a region rapidly shaping the future of digital innovation, Snap Inc. has officially opened its new office in Doha’s Msheireb district, in the presence of Founder and Chief Executive Officer Evan Spiegel and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office (GCO). This expansion marks a major milestone in its Middle East presence and reaffirms its long-term investment in the region’s digital economy, amid the rapid digital innovations taking place in Qatar.

The new Doha office strengthens Snap Inc.’s presence at the centre of this momentum, bringing the company closer to the region’s thriving community of creators, entrepreneurs, and innovators. The launch, inaugurated by Founder and CEO Evan Spiegel during his visit to Doha, alongside representatives from the Government Communications Office (GCO) reinforces Snap Inc.’s vision to support Qatar’s digital transformation, nurture emerging talent, and foster meaningful partnerships with local businesses in line with Qatar National Vision 2030.

The Gulf region is among the most connected and technologically advanced in the world, with users opening Snapchat more than 45 times a day on average. Around 85% engage daily with augmented reality experiences, reflecting the region’s strong enthusiasm for immersive technologies. As Qatar continues to advance its digital transformation, Snapchat remains a key part of social connection, enabling people to express themselves, be creative, and communicate meaningfully, making it one of the most preferred platforms in the country for staying connected.

“We welcome Snap Inc.’s expansion in Qatar and its continued contribution to the country’s digital and creative economy. The establishment of the new office represents an important step in strengthening our strategic partnership, which began three years ago and has already achieved significant milestones, particularly in development, training, and support for the creative industry,” said Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO. “Today marks the beginning of a new phase in this close cooperation, one that supports our efforts to build a digital infrastructure capable of keeping pace with the latest developments in content creation, while attracting skilled professionals and empowering exceptional talents across the region — reinforcing Qatar’s position as a regional hub for innovation, technology, and digital transformation, and supporting the nation’s comprehensive development journey.”

“Qatar stands as one of the region’s most dynamic and forward-looking markets and is home to an incredibly creative and highly engaged community,” said Hussein Freijeh, Vice President of Snap Inc. in MENA. “With this new office, we’re deepening our roots in a market that celebrates creativity and culture, and reaffirming our commitment to empowering creators, partners, and businesses to unlock new opportunities within Qatar’s rapidly evolving digital ecosystem.”

Building on its landmark MoU with the GCO on the sidelines of the second edition of Web Summit Qatar, held in February this year, Snap Inc. has already laid the groundwork for the region’s first Augmented Reality (AR) Academy, which aims to develop the next generation of AR talent in Qatar. The initiative will be open to young innovators across the region, with the goal of developing a generation of distinguished creators equipped with the skills and tools needed to shape the future of immersive technology — supporting Qatar’s creative economy and strengthening Snap’s role as a leading company in AR innovation across the region.

Snap’s expanded presence in Qatar will open new avenues for businesses to connect with an increasingly dynamic and digitally engaged audience. With the number of active advertisers continuing to grow, the Qatari market offers strong potential for brands seeking to engage with audiences through authentic and impactful storytelling methods.

The opening of the Doha office marks a bold new chapter in Snap Inc.’s presence in the Middle East, one that unites creativity, technology, and community to shape the future of digital experiences. With this expansion, Snap Inc. reaffirms its leadership in connecting people, empowering creators, and advancing the possibilities of augmented reality.

#SnapInc