BRAD PITT AND DE’LONGHI CELEBRATE THE ART OF COFFEE WITH THE INNOVATIVE ELETTA EXPLORE AND RIVELIA MACHINES

Starring Brad Pitt, De’Longhi brings its Perfetto philosophy to life through innovative coffee machines and a cinematic tribute that blends Italian design, creativity and craftsmanship.

De’Longhi, the number one in coffee machines, continues its Perfetto philosophy with a new cinematic collaboration starring Brad Pitt and directed by Taika Waititi. The film celebrates the pleasure of making great coffee at home and showcases two of De’Longhi’s most innovative machines, Eletta Explore and Rivelia. Both machines are designed for coffee lovers who want consistent café-quality drinks at home, from a warm cappuccino to refreshing iced coffee.

What’s the difference between perfect and Perfetto? 

De’Longhi, the world’s best in coffee machines, seeks to inspire the world with its credo: “It’s not just perfect, it’s Perfetto.” Simply put, Perfetto is the art of going beyond perfect, Italian style. Perfetto is a state of mind and a way of living.

Perfetto is De’Longhi’s way of expressing how great coffee should feel: simple, enjoyable, and made to personal taste. The campaign highlights how Eletta Explore brings variety through over 50 hot and cold one-touch recipes – including favourites such as latte, cappuccino, and cold brew - while Rivelia offers a more personalised experience with its innovative Bean Switch System, allowing coffee lovers to explore different beans and flavours at home. Together, they help coffee enthusiasts enjoy consistently high-quality drinks with ease and creativity.

Eletta Explore: Hot, Cold and Creatively PerfettoThe Eletta Explore

transforms every cup into a sensory experience. Its exclusive Cold Extraction Technology produces a silky-smooth cold brew in under five minutes, extracting all the sweet, floral notes from coffee beans for café-quality results at home.

Rivelia: Design and Experience in Perfect Harmony

The award-winning Rivelia combines design and function for effortless, immersive coffee preparation. Its intuitive interface and Bean Switch

System 

make it simple for users to experiment with a variety of beans, adapting drinks to personal taste. Every cup becomes a mindful ritual, reflecting individual preferences and the joy of the Italian coffee lifestyle.

Brad Pitt: Perfetto in MotionIn the film 'The Perfetto Instruction for Use’, Brad Pitt demonstrates the coffee ritual with playful guidance, showing how every detail contributes to the perfect cup. “Taika brought the humour, De’Longhi brought the ritual. Together, that was Perfetto,” says Brad. The cinematic experience highlights not only the mechanics of coffee making but also the sensory and joyful moments that define Perfetto.

Aparna Sundaresh, Global Chief Marketing Officer at De’Longhi Group, says: “At De’Longhi, we aim to add a little more to everything we do—passion, energy and craft. The Eletta Explore and Rivelia showcase our commitment to design and technology, while this collaboration with Brad Pitt and Taika Waititi captures the humour, joy and artistry at the heart of every Perfetto moment.”

The campaign will run globally across broadcast, digital and social platforms, encouraging coffee lovers to share their own #PerfettoMoments and experience how a simple ritual can transform an ordinary cup into something extraordinary.

#DELONGHI

Sun Siyam Vilu Reef Showcases the Soul of Maldivian Cuisine Through Its Signature “Kandu Kukulhu” Cooking Experience

At Sun Siyam Vilu Reef, Maldivian cuisine is honoured not merely as food but as a reflection of island heritage and identity. One of its most meaningful traditions is the preparation of Kandu Kukulhu, the Maldives’ iconic rolled tuna curry. Rooted in local custom and shared across generations, this dish has become the heart of Vilu Reef’s weekly Maldivian cooking classes, offering an intimate encounter with the flavours, techniques, and stories that define the islands. As part of the resort’s signature culinary journey, it brings the Maldivian spirit to life through authentic tastes and thoughtful storytelling.

Deeply rooted in local tradition, Kandu Kukulhu reflects centuries of craft and care. At Vilu Reef, the experience is guided by the resort’s Maldivian chefs, who demonstrate each step with the precision and intuition that comes from generations of practice. Guests will discover to artfully slice the tuna and layer it with aromatic spices to binding the rolls with coconut or pandan leaf. As the curry slowly cooks in coconut milk, its scent fills the atmosphere, offering a vivid glimpse into everyday island cooking. It is an experience that lingers long after the final tasting.

Kandu Kukulhu, which literally translates to "chicken of the sea," is the Maldivian special tuna curry, a remarkable tribute to the Maldives islands’ deep-rooted connection to the ocean.

"Sun Siyam Vilu Reef's culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood," says Chef de Cuisine Mohamed Hameed, known as Chef Printey. " It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”"

The cooking class forms a key part of the Maldivian Roots Signature Experience, that highlights the flavours, crafts, and cultural expressions that define the Maldives. It embodies the Sun Siyam philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. This experience is available for all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.

For more information or to explore promotional offers, visit the Sun Siyam Vilu Reef website.

#SunSiyam #SunSiyamViluReef

Experience Storytelling through Fire: Red Rock BBQ Ras Al Khaimah Debuts This November in Jebel Jais

This November, Ras Al Khaimah welcomes Red Rock BBQ, a new addition to the Emirate’s dining landscape. Located on the dramatic heights of Jebel Jais, the UAE’s tallest peak, Red Rock offers a refined culinary experience where open-fire cooking meets thoughtful, ingredient-driven flavours, all set against sweeping mountain views. Debuting with the Jebel Jais 2025–2026 season; it emerges as a destination where life comes together.

Red Rock is a celebration of nature and gastronomy in perfect harmony. Here, sophisticated design blends effortlessly with rugged elegance, creating a space where sun-drenched afternoons flow into vibrant, ambient evenings. At the center of the concept is fire-led cooking, featuring exceptional, locally sourced ingredients prepared over open flames and crafted under the direction of Chef Iker Zapata Errasti.

“At Red Rock, we wanted to create more than a meal. We wanted every visit to be a journey that immerses guests in Ras Al Khaimah’s extraordinary landscape, while celebrating the artistry and theatre of flame-led cooking,” says Nazli Sonmez Vallee, Chief Brand Officer at RIKAS Hospitality Group. “From the open-fire culinary experience to the mountain-inspired interiors, every detail has been carefully considered to delight the senses.”

Beyond Red Rock, Ras Al Khaimah’s dining scene is undergoing a remarkable transformation. The emirate is now home to an array of elevated culinary experiences, brought to life through collaborations with renowned chefs and celebrated international partners. From innovative gastronomy to refined, locally inspired menus, these experiences are redefining the way visitors and residents alike enjoy dining in the region combining luxury, creativity, and the natural beauty of RAK in every bite.

”Guests are invited to savour the moment and enjoy the setting. Whether gathering around the open flame with friends, sipping a finely crafted cocktail as the sun sets behind the peaks, or enjoying an intimate dinner under the night sky. Every element, from the textures of the surroundings to the warm, attentive service, has been curated to provide a memorable experience.

More than a restaurant, Red Rock enhances Jebel Jais’ growing reputation as a destination for both adventure and elevated experiences. The menu marries ember-roasted meats and locally inspired produce with contemporary Mediterranean touch, each dish built around craftsmanship, quality, creativity, "We are delighted to introduce Red Rock, a new barbecue dining concept at Jebel Jais, brought to life with the expertise of RIKAS Hospitality Group. This restaurant will elevate Ras Al Khaimah’s dining scene and offer residents and visitors even more exceptional experiences. We are especially excited to open in such an extraordinary destination, where life comes together”, says Donald Bremner, CEO of Marjan Lifestyle.

Red Rock opens this November, welcoming residents and visitors to experience the UAE’s newest high-altitude culinary destination. Reservations are recommended to secure a table.

For reservations and further information, visit:

Website: redrock-rak.ae

Instagram: @redrockrak

#RedRock #RasAlKhaimah #JebelJais