A New Chapter Begins with SOUEAST Vehicles in Qatar

As the school season kicks off and families across Qatar gear up for the new academic year, West Lake Motors- a subsidiary of Al Mana Holding, is stepping in with a timely offer to help drivers start this busy season with confidence. Just in time for the rush, and running until October 31^st, 2025, SOUEAST is launching a limited time “Back to School” campaign, giving customers the chance to drive away in a brand-new SUV with no interest, zero down payment, and a variety of complimentary services that bring real value and convenience. It’s an offer designed to make the start of the school year easier and the daily journey smoother.

The offer, which is valid until October 31^st, 2025, is available on all SOUEAST models including the S06, S07, and S09, is designed to make premium automotive experiences more accessible than ever. In addition to 0% down payment and no interest for four years, every purchase comes with one-year/20,000km free service (whichever comes first), a 10-year/1,000,000 km engine warranty (whichever comes first), and free registration. Whether it’s the daily school commute, weekend road trips, or navigating Doha’s dynamic cityscape, SOUEAST cars offer a compelling blend of performance, practicality, and peace of mind.

"With the new school year just around the corner, we know this is a busy time for many families in Qatar," said Mr. Christopher Preston, Executive Director at West Lake Motors. "Whether it’s getting the kids to school, commuting to work, or just keeping up with daily life, having a reliable, safe, and comfortable vehicle makes all the difference. That’s why we’re proud to launch this “Back to School” offer, to make it easier for customers to drive home a SOUEAST SUV with no interest, no down payment, and plenty of added value. It’s our way of supporting the community with practical mobility solutions that don’t compromise on quality or peace of mind."

At the heart of the range is the SOUEAST S06 – a C-segment SUV designed for modern urban life. Offering bold exterior styling and cutting-edge tech, the S06 is powered by a choice of a 1.5L turbocharged engine delivering 156 HP and 230 Nm of torque, or a 1.6L turbocharged engine producing 197 HP and 290 Nm of torque. Both are paired with efficient dual-clutch transmissions. For those seeking the ultimate in innovation, the S06 DM plug-in hybrid stands out with a combined output of 355 HP and 530 Nm of torque, an electric-assisted range of up to 1,000 km, and acceleration from 0 to 100 km/h in just 7.2 seconds.

Inside, the S06 is engineered for a connected and comfortable ride, featuring a 15.6-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto, a premium 8-speaker Sony sound system, and intelligent voice control. Other highlights include a 540-degree panoramic eagle-eye view camera, 20-inch alloy wheels, ambient lighting, a panoramic sunroof, and an automatic tailgate. Convenience features such as remote engine start, ventilated seats, a dual-zone climate control system with a cooled and heated armrest box, and 50W wireless phone charging further elevate the experience. Safety remains a key priority with advanced systems like Adaptive Cruise Control, Lane Keeping Assist, Blind Spot Detection, Automatic Emergency Braking, and eight airbags.

For drivers and families needing more space and adaptability, the SOUEAST S07 delivers a refined, 7-seater experience with smart versatility. It comes with either a 1.5L or 1.6L turbocharged engine, with front-wheel or all-wheel drive configurations. The cabin boasts a striking 24.6-inch combined digital display, wireless smartphone connectivity, a Sony premium audio system, ambient lighting, and a panoramic sunroof. A flexible 2+3+2 seating layout ensures optimal passenger comfort, while convenience features such as ventilated seats, three-zone automatic climate control, remote start, and wireless charging make it ideal for active households. The S07 is equipped with the same full suite of advanced driver assistance systems for added safety and assurance on the road.

Leading the lineup is the SOUEAST S09 – a flagship D-segment SUV built for those who demand premium comfort, power, and innovation. Powered by a 2.0L turbocharged engine producing 237 HP and 375 Nm of torque, the S09 is offered in both front-wheel and all-wheel-drive options, paired with either a 7-speed DCT or 8-speed automatic transmission. The interior is a showcase of thoughtful design, with a 15.6-inch central touchscreen, wireless Apple CarPlay and Android Auto, a Sony 8-speaker sound system, and a suite of luxury features including ventilated and heated seats, three-zone climate control with ceiling-mounted vents, ambient lighting, a panoramic sunroof, and intelligent voice assistance. Like the rest of the SOUEAST range, the S09 comes fully equipped with top-tier safety systems, including 540-degree surround view, Lane Change Warning, Traffic Jam Assist, Forward Collision Warning, and eight airbags.

This “Back-to-School” season, SOUEAST offers more than just transportation, it delivers intelligent mobility, advanced safety, and exceptional value. With zero upfront costs, interest-free plans, and long-term warranty coverage, there has never been a better time to make the smart move into a SOUEAST SUV.

West Lake Motors invites customers across Qatar to visit their showroom and experience the full lineup firsthand. Nestled within the expansive SOUEAST showroom at Barwa Commercial Avenue, a true beacon of elegance and sophistication, customers are invited to embark on an extraordinary journey where style meets legacy.

For more information or to book your test drive, visit the SOUEAST showroom or call 800 0909.

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