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Preeminent Jewellery brand, Alfardan has unveiled a new look and an an array of high end jewellery brands at their boutique in the world’s largest mall, The Dubai Mall. Situated on the ground floor along the fine jewellery and watches aisle, the store is home to an unparallel selection of international jewellery brands for customers that seek quality and authenticity.

“The new store reflects who we are as a brand and our age-old dedication to delivering only the best in fine jewellery and watches. The move to upgrade was in response to evolving market trends and our discerning client demands. We wanted to create a unique space and introduce brands that cater to different tastes and a wider clientele. Fom the traditional high end jewellery to modern contemporary designs, the new store features elegant pieces and flawless handcrafted designs for our customers to explore”- Mrs. Ghada Alfardan - Vice President Alfardan Jewellery, Dubai.

The 299.26 sqm store reflects the retail concept of the brand and builds on the brands retail vision; a beautifully lit and clear aesthetic style that accentuates each jewellery piece. A range of Jewellery showcases are displayed around the store and the space infuses elements of brand heritage with a modern and contemporary feel, giving the space an eclectic personality. A special feature is the private room at the back of the store that showcases a range of bespoke and elaborate pieces and offers guests an intimate setting for a sense of exclusivity and privacy while shopping.

Alfardan Jewellery has always been a leader in offering prominent pieces of jewellery and statement watches. Part of that involves the launch of its own line, Noudar, created by Noor Alfardan, the daughter of Mr. Ali Alfardan, President of Alfardan Jewellery & Vice Chairman of Alfardan Group; specializing in elegant and contemporary jewellery with a traditional twist. Noudar’s inspiration is drawn from the depth and extent of the family’s involvement in jewellery spread back across generations.

Other brands found at the boutique include George Hakim, Sartoro, Alessa, Jewels Quest, Mimi, Rose Group, Alain Philippe, Giloro, Maria Gaspari as well as rare and precious pearl pieces from the exceptional collection of Mr. Hussain Alfardan, Chairman of Alfardan Group.

Alfardan invites guests to visit their store at the Dubai Mall and explore all bespoke brands and collections.


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