AR BRAND CONSULTING PRESENTS: QATAR'S CREATORS OF TODAY

Established in 2020, AR Brand Consulting has worked with over 20 brands, thereby building a strong foothold in the market.

We create a lasting relationship between brands & their audience by providing a full-scale business experience.

AR Brand Consulting was created with the aspiration to provide an all-around support to brands.

We are an umbrella agency that can fulfill all your marketing needs and more, right from the nascent stages of ideation to the central stages of influencer marketing & final stages of event management.

We provide a seamless end to end service covering most of your business needs.

Aida Remach

Founder & Managing Director of AR Brand Consulting

Look: Norma Kamali - Available at Galeries Lafayette Doha

Hair & Makeup: Beauty Hive

Jewelry: Damiani

Location: Ali Bin Ali Watches & Jewelry - Galeries Lafayette Doha

Aida Remach holds a master’s in management from the University of Leicester, a certificate in Marketing strategy from Cornell University and a certificate in Content Marketing from the school of the New York Times TBrand Studio. Previously, Aida Remach held the position of communication and marketing manager in Geomedia Group (Media Group in Morocco) where she was covering local versions of global publications such as L’Officiel Paris. Since 2020, Aida is the founder & MD of AR Brand Consulting. Among the company's clients are Prada, Miu Miu, Dior beauty, Ali Bin Ali Group, Printemps Doha, AlFardan Group, 51 East, Tivoli Group, Saint Laurent, Roberto Cavalli beauty, Gucci , Gucci beauty, Swarovski, Huawei, UDC and Qatar Airways to name only a few.

1. You transitioned from managing communications and marketing at Geomedia Group to founding AR Brand Consulting in 2020. What inspired you to start your own consultancy?

My journey began with a deep passion for creating purposeful, beautiful content - stories that move people. Over time, that passion evolved into a desire to curate experiences that connect emotionally and meaningfully with audiences.

I've always believed that creativity can be a form of leadership. Launching AR Brand Consulting was an organic step - a space where I could translate that creative energy into impactful brand strategies and experiences.

Today, as AR Brand Consulting continues to grow from its roots in Qatar to new markets in Kuwait, Saudi Arabia, and Bahrain, this same passion drives us. Each expansion is not just growth- it's an elevation of our purpose: helping brands rise, resonate, and redefine excellence across the region.

2. Your portfolio includes both global luxury houses and regional groups. How do you balance the expectations of international brands with local culture?

Our strength lies in our ability to bridge worlds - seamlessly blending global luxury standards with authentic regional understanding.

We uphold the precision, excellence, and elevated storytelling expected from luxury brands, while ensuring that every initiative feels genuine and culturally grounded.

This duality has been key to our success it allows us to maintain global relevance while remaining deeply connected to the region's unique identity. It's this balance that has positioned ARC as a partner of choice not only in Qatar, but now across the wider GCC.

3. AR Brand Consulting recently unveiled a new brand identity. What message does the rebrand convey, and how does it reflect your vision for the future?

The rebrand represents elevation, adaptability, and evolution.

We wanted to visually and strategically express how ARC has grown agency into a regional and hopefully soon global player. The new identity is bolder, more refined, from a local boutique and aligned with our forward-looking mindset. It's also a celebration of courage - the courage to transform, to challenge norms, and to keep rising. For me, this rebrand is a statement: we're not just keeping pace with change, we're leading it.

4. You've been recognized among the Top 10 Women Leaders in Qatar (2022) and Top 10 Best Leaders in Qatar (2023). What do these accolades mean to you?

These recognitions are humbling. As a Moroccan entrepreneur who built a Qatar-born company, they symbolize the power of diversity and determination. They remind me that talent knows no boundaries - and that Qatar continues to be a land of opportunity for creative and ambitious professionals.

More importantly, they reinforce my mission to showcase Qatari excellence beyond Doha - toi demonstrate that innovation and creativity born here can inspire and lead across the region and: the world.

5. With your background in management, marketing strategy, and content creation, where do you see trends in the luxury and lifestyle sector heading in the next five years?

Luxury is no longer just about exclusivity - it's about meaning, personalization, and experience, With the rise of Al, sustainability, and digital immersion, the next era of luxury will belong to: brands that connect deeply and authentically.

At ARC, we're focused on helping brands craft those connections - not just in Qatar, but across other markets. Our goal is to continue pushing creative boundaries, representing the region's talent, and elevating the narrative of a Qatar-born consultancy with global ambition.

Christina Carmela

Content Creator

Look: Chats by C.DAM - Available at Galeries Lafayette Doha

Hair & Makeup: Beauty Hive

Jewelry: Damiani

Location: Ali Bin Ali Watches & Jewelry - Galeries Lafayette Doha

Christina is a South African / Italian TV personality, commercial airplane pilot, and social media creator known for her appearance on Netflix’s hit reality show Too Hot to Handle, one of the platform’s most-watched global series. With her distinctive mix of confidence, elegance, and authenticity, Christina has built an international following that connects with her passion for travel, empowerment, and lifestyle. A qualified commercial pilot, Christina represents a growing wave of women breaking barriers in aviatio, inspiring young women to pursue careers in traditionally male-dominated fields. Her aviation background adds a unique dimension to her online presence, blending adventure with professionalism and ambition. Beyond television, Christina is deeply engaged in brand collaborations within the skincare, fashion, and lifestyle industries. She creates visually striking and emotionally resonant content that reflects her personality while authentically highlighting each brand’s values. Her partnerships often focus on self-confidence, self-care, and modern femininity, making her a relatable and aspirational figure for her global audience.

1. Being a commercial pilot, a male-dominated sector, as well as a female pioneer in this sector, what message would you deliver to aspiring young females in Qatar to pursue careers in male-dominated sectors?

Aviation has also revealed to me that the biggest lesson that I have learned is that excellence is never a gender issue. It is a result of discipline, hard work, and even consistent practice. Once a certain level of astringency is met, the question of whether that place belongs to a certain gender is optional. To the young ladies of Qatar, my advice is that they should not spend too much energy on the fact that they are going to break barriers but work on exceling in what they are tasked with. Confidence comes from skill. Now, when people see that a certain space is occupied by a certain individual, that is no longer the exception; that is now what recognition is behind, what is lagging behind.

2. You have developed a worldwide following by being authentic and empowerment-focused. Now, how do you modify your storytelling when working with Brands in culturally diverse markets such as Qatar or the GCC?

Real empowerment is not always expressive, but rather composed, confident, and has values. It is on the basis of this that my storytelling is framed for Qatar as well as GCC. I tend to convey the identity of the region with respect. Ambition is translated with elegance, strength with professionalism, as well as femininity with confidence rather than excess.

The storytelling is deliberate, nuanced, and in keeping with the beat of the region’s culture. In GCC markets, aspiration has to feel authentic. If storytelling honors tradition and modernity at once, it naturally connects with the viewer with no need for explanation.

3. Qatar is quickly becoming a hub for luxury travel and aviation. Can your background in aviation inform your perspective on the developments taking place in the aviation sector, as well as the overall lifestyle in this part of the world?

Having been exposed to the best of what aviation has to offer on a worldwide scale, it is easy to see that the precision, strategic vision, and dedication to excellence are what set Qatar apart. The dedication to excellence, innovation, and a high level of passenger service is not a passing fad but a norm.

What I find most appealing is that the level of luxury is not shallow but full of purpose. Every element, from infrastructure to service, is a result of someone clearly knowing what contemporary aviation is all about. This thinking is also evident in the lifestyle offerings of the region: it is calculated, precise, and highly competitive on the global scene. It is consistent with my own professional values of excellence, refinement, and continuity.

4. Emerges a sense of self-indulgence, modernity, and feminism amongst the ladies of Qatar. In what manner do your collaboration skins fit with what interests most of your female viewers?

The women in this region possess a sophisticated level of knowledge when it comes to self-care. It is far from being a "trend," as it is a way of life that is full of quality, balance, and longevity, which are all things that I feel passionate about. Skincare, self-care, and lifestyle partnerships are things that I am selective with, as they need to be clean, elegant, and blend with a life that is full of ambition and drive.

Transparency is a priority because I only partner with brands that I use and believe in. Personal care is part of self-respect, which represents a contemporary femininity that is composed, confident, and deliberate, where grace and power are integral in a seamless way.

5. Ranging from reality television shows to airplanes, to collaboration with high-end brands, your professional life is diverse. Can you tell us how you go about identifying collaborations, especially when it comes to markets such as Qatar, which emphasize trust?

I consider every collaboration that I undertake has to resonate with me on a level that is consistent with my own values, but also with that of the people who are going to consume the content. In Qatar, as in the GCC, people tend to follow what is consistent with them, what is authentic, rather than what is high profile. The storytelling has to be evolved and respectful, with scope for authenticity, rather than outright promotion. Ultimately, my aim is to convey a woman who is modern, intelligent, and confident. A woman who moves fluidly from sector to sector, yet keeps her foot firmly planted in her identity. This is what marks my own professional path, as well as the partnerships that I pursue.

Kaoutar Elmcherqui

Content Creator

Look: Victoria Beckham Set - Available at Galeries Lafayette Doha

Hair & Makeup: Beauty Hive

Jewelry: Pomellato

Location: Pomellato Boutique - Place Vendôme Qatar

With a passion for photography and videography as well as a particular eye for beauty, ultimately pushed Kaoutar to start her journey as an influencer by sharing captivating moments of her daily life. Founder of Ayoon Media, and mother of two twin boys, Kaoutar quickly established herself as a prominent expat figure in Qatar’s creative scene. Recognized for her compelling presence and effortlessly chic, powerful style, her aesthetic serves as a vibrant tribute to her heritage.

1. You started as a photographer and videographer, how has that shaped your storytelling as an influencer?

Starting behind the camera gave me a very intentional eye for details, light, framing, and the mood a single image can carry. When I create content now, I don’t just think about what I’m wearing or showing, but about the narrative behind it: what emotion it should spark, how it fits into a bigger story. That training taught me to think cinematically, which is why my content often feels more editorial than casual, but still approachable.

2. Founding Ayoon Media while raising twins is impressive. How do you balance entrepreneurship and motherhood?

It’s definitely a dance, some days flow beautifully; others are pure chaos. I don’t believe in “perfect balance”; instead, I focus on alignment. My twins remind me why I built Ayoon Media in the first place: to create a life where family and creativity can coexist. I rely on structure, delegation, and giving myself grace, I can be a CEO one hour and on the floor with Lego the next. That duality fuels me rather than drains me.

3. How does your heritage influence your creative aesthetic and fashion choices?

Being Moroccan and living in Qatar, I carry both North African richness and Gulf modernity in my work. My aesthetic often merges tradition with edge, I love colors, textures, and patterns inspired by my culture, but I present them with a clean, editorial twist. It’s my way of honoring where I come from while speaking the visual language of today’s global fashion scene.

4. What do you believe makes your style “effortlessly chic” and relatable to your audience?

I think it’s the balance between aspiration and reality. I love fashion, but I never want it to feel intimidating. My style is about mixing high and low, editorial and everyday, polished and playful. I show up as a mom, a businesswoman, and a fashion girl all at once, and I think that blend is what makes it feel chic yet real. It’s not about perfection; it’s about confidence and intention.

5. What advice would you give aspiring expat creators trying to establish themselves in Qatar’s creative scene?

Start by defining your voice, Qatar is full of opportunities, but it’s easy to blend in if you don’t know what sets you apart. Be consistent, collaborate locally, and don’t be afraid to mix your culture with the influences you find here. Brands here respond to originality and professionalism equally. And finally, build community: support other creators, show up at events, and treat every piece of content as a chance to tell your unique story.

Kholoud Al Ali

Content Creator

Look: Rotate Birger Christensen - Available at Galeries Lafayette Doha

Hair & Makeup: Beauty Hive

Jewelry: Garrard

Location: Garrard Boutique - Villaggio Mall

As a pioneering digital content creator, Kholoud continuously pushes her own boundaries to produce high-quality visuals. She is widely known for her creativity and her deep commitment to delivering high-standard and avant-garde content. With a strong following across the GCC region and beyond, Kholoud creates breathtaking photography focused on fashion and lifestyle. More importantly, she leverages her social platforms to provide significant brand visibility. Ambitious and detail-oriented, Kholoud enjoys a good challenge and uses her imagination to develop captivating international and local campaigns across her social media. She is considered as a key figure in the social media sphere and is recognized as the first Qatari female fashion and lifestyle influencer.

1. You’re recognized as the first Qatari female fashion and lifestyle influencer. How does that responsibility feel?

It’s an honor, and a responsibility I don’t take lightly. For me, it’s about consistently delivering beautifully curated, thoughtful content that my audience can enjoy and connect with, while always respecting and honoring my culture and heritage. It’s a balance between creative expression and cultural authenticity

2. What inspires your creativity when producing avant-garde content?

Inspiration comes from many places. Brainstorming sessions, whether with the AR Brand Consulting team or close friends, often spark fresh ideas. But beyond that, I draw inspiration from my surroundings, the beauty in everyday moments, and even my mood.

Of course, client briefs also guide the creative direction, but what remains constant is my enjoyment of the process. Every step, from concept to execution, is something I truly love.

3. How do you balance visual artistry with brand visibility in your campaigns?

It can be a delicate balance, but it’s one I always strive to achieve. My visual artistry is often what draws brands to collaborate with me, and I’m grateful that clients trust my creative direction.

I believe that visual artistry and brand visibility are not mutually exclusive, they complement and enhance each other when approached thoughtfully. A strong aesthetic can elevate brand messaging in a way that’s both powerful and memorable.

4. Can you share a project where you really pushed your boundaries creatively?

One project that stands out is my campaign for Mugler Alien Perfume. It was a transformative experience that pushed me outside of my comfort zone. Becoming the "Mugler Girl" from Qatar was both empowering and creatively challenging.

I’m incredibly proud to have represented Qatar in Mugler’s GCC campaign, and I remain humbled by the trust the Mugler team placed in me. It was a defining moment in my journey.

5. What role do you think Qatari content creators play in shaping the region’s digital landscape?

Qatari content creators are playing an increasingly vital role in shaping the digital narrative of the region. There are so many talented female creators whose content I genuinely admire. Each brings a distinct perspective and style, contributing to a rich and diverse creative landscape.

This diversity is what makes the regional digital space so dynamic. We’re not just participating, we’re redefining and expanding it in our own ways.

Nadia Babyak

Content Creator

Look: Mugler - Available at Galeries Lafayette Doha

Hair & Makeup: Beauty Hive

Jewelry: Garrard

Location: Ali Bin Ali Watches & Jewelry - Galeries Lafayette Doha

As a successful businesswoman and fashion Gourou, Nadia Babiyak embodies a philosophy of giving her all, whether in her business ventures or her impeccable style. Her journey as a content creator began alongside her career as an entrepreneur, allowing her to develop her fashion sense in parallel with her professional endeavors. Having traveled extensively from a young age, Nadia's personal style is a reflection of the diverse cultures she has experienced. Her look is modern and creative, defined by its simplicity and elegance with a touch of smooth boldness. This refined aesthetic, combined with her confidence, has made her a trusted source of inspiration for her followers. Nadia is dedicated to bringing her A-game, consistently sharing the best in fashion and style & more.

1. How has your entrepreneurial journey shaped your personal style and approach to fashion?

Building my businesses definitely influenced how I dress. I learned to mix practicality with personality, my style needs to carry me from a morning meeting to a dinner event, but it still has to feel like me. I see fashion as a power move, but also a playground where I can express who I’m becoming as a woman and as an entrepreneur

My entrepreneurial journey taught me that fashion, like business, is about vision and details. I believe the first way people connect with us, whether in business or in life, is through how we look. Before they learn who we are or what we’ve achieved, they see the image we project. That first impression is a statement, and it has to be powerful. For me, style is not just about looking good, it’s about representing myself to the world in the way I want to be seen. Fashion gives me the language to do that, confident, elegant, and always true to my story.

2. You’ve traveled extensively, which culture influenced your style the most, and why?

Travel has been one of my biggest teachers, and every culture leaves its mark on my style. But if I had to choose, I’d say the Middle East has influenced me the most. There’s such a deep sense of elegance here, luxury is never loud, it’s refined, intentional, and rooted in tradition. I love how women in the region embrace statement pieces, perfumes, and textures to tell their story without saying a word. That balance between modesty, power, and glamour truly shaped the way I see fashion today.

3. Your aesthetic is described as simple yet bold. How do you maintain that balance?

For me, simplicity and boldness are not opposites, they actually complete each other. I always start with clean, timeless pieces as the foundation, and then I let one detail carry the statement. It could be a sharp silhouette, a daring color, or even just the right accessory. The balance comes from knowing when to stop-elegance is about restraint, but confidence is about daring to add that one unforgettable touch

4. What advice would you give young women looking to merge business with content creation?

When you build a strong personal brand, growing a business feels natural. People are drawn not only to what you create, but to the fact that it’s you who created it. Your brand becomes the foundation of trust, when people believe in you, they’ll follow you into any project, because the story behind it matters just as much as the product itself

5. How do you ensure your followers always get your “A-game” when it comes to content?

For me, it’s about consistency and intention. I don’t create content just to fill space, I create to add value, inspire, or spark a feeling. I treat every post like it’s part of my brand’s story, which means I always ask myself: does this reflect my best, does it align with my vision, and will it connect with my audience? Delivering my A-game is about being selective, authentic, and never forgetting that quality always wins over quantity.

Taleb Jassim

Content Creator

Look: Fedeli Jacket and Trousers - Available at Galeries Lafayette Doha

Hair: Beauty Hive

Luxury Watch: Arnold & Son

Location: Ali Bin Ali Watches & Jewelry - Doha Festival City

Taleb is a young and bold digital content creator known for his exquisite visuals and striking content. He possesses a unique imagination and impressive set of skills, which allow him to transform basic ideas into memorable artworks. He draws inspiration from his daily life and the urban landscape of his city Doha, beautifully incorporating his Qatari heritage into his creative mood board. His work has gained local and international recognition, leading to partnerships with prestigious brands such as Prada Beauty, Baume & Mercier, and Dior among others. Taleb's is known for creating powerful digital campaigns which makes him a highly sought-after collaborator in the luxury sphere.

1. Your work is often described as bold and imaginative. Where do you find your creative spark?

I find inspiration in contrasts, between cultures, eras, and textures. My spark often comes from music, vintage art, and traveling, as well as observing how people express themselves through fashion and lifestyle. I reinterpret these details into visual stories that feel both daring and timeless.

2. Doha’s urban landscape and Qatari heritage feature in your work. How do you merge tradition with modern aesthetics?

For me, it’s about balance. I draw from Qatari architecture, patterns, and colors, then merge them with contemporary fashion codes and sleek digital design. It creates a bridge between heritage and modernity-a narrative that feels rooted yet global.

3. You’ve collaborated with global luxury brands. Which project has been the most memorable for you and why?

Each collaboration carries something special, but a few moments stand out. My trip with Gucci for Milan Fashion Week was unforgettable. It was my first fashion week and with such a big name. The journey with Dior Beauty to AlUla was another highlight; it was magical and inspiring in every way. And working with Prada for the first time was a milestone that reminded me how far passion and creativity can take you.

4. How do you transform a simple idea into a powerful digital campaign?

I start with emotion. If an idea doesn’t move people, it won’t last. I then build layers, visuals, storytelling, and cultural references, until the concept becomes an immersive experience. I also try to express my own feelings about the outfit or the perfume through the pictures, so each campaign feels personal as well as aspirational.

5. What advice do you have for young creators in Qatar wanting to reach international recognition?

Stay authentic to your voice. The world doesn’t need another copy; it needs originality rooted in your culture and perspective. Be consistent, invest in your craft, and never underestimate the power of storytelling. If your work carries meaning, it will travel beyond borders.And of course get yourself a great agency to support you.

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