Drawing synergies between Haute Couture and Haute Horlogerie, photographer Harley Weir explores how a timepiece or a Couture look reflects the wearer’s personality and free-spirited attitude.
Eclectic in colour, savoir-faire, materials and style, the Audemars Piguet 2021 summer collection finds inspiration in diverse worlds to present a kaleidoscopic view of the contemporary woman. Blending tradition with avant- garde, the variegated timepieces offer creative contrasts, from the sleek aesthetics of black ceramics to the shimmering sparkle of Frosted Gold or the vivid hues of multicoloured gemstones. These multifaceted mechanical pieces will be true statements when worn on the wrist.
«My inspiration for the shoot was to think about the way the watch was made and its different materials and then think about how the woman is made, what is part of her personality, what is her character, who she is... fashion has always intrigued me as well in that sense, building your character. I love this idea that people wear part of themselves visually, so the people can show on their bodies what they desire inside.» Harley Weir Fashion photographer