AZZA FAHMY

Azza Fahmy Jewellery Celebrates the GEM Inauguration with an Ancient Egyptian Retrospective

To mark the historic inauguration of the Grand Egyptian Museum (GEM), Azza Fahmy Jewellery unveils a retrospective inside its boutique at the museum, showcasing the house’s deep-rooted connection to Ancient Egyptian heritage.

The retrospective transforms the boutique into a Azza Fahmy Ancient Egyptian experience, bringing together archival and existing pieces from the brand’s Ancient Egyptian collections up to the soon-to-be-launched Scarab Collection. The curation highlights decades of research of Egypt’s timeless symbols and artistry, reaffirming the brand’s role as a custodian of cultural preservation through jewellery.

The entire boutique becomes an immersive experience, with the VIP corner offering a sneak peek at the New Scarab Collection, displayed alongside the vibrant Bokja tapestry and AFJ x Bokja capsule collection. It’s a lively conversation between past and present, creating a fusion of heritage and creativity. This exhibition will be open to visitors when the GEM reopens on the 4th of November.

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