BLOOMINGDALE’S ANNOUNCES ITS LATEST HOME CAMPAIGN, HIGHLIGHTING NEWNESS, HERO FURNITURE BRANDS, EXCLUSIVE OFFERS AND MORE
As the Dubai Home Festival launches across the city, Bloomingdale’s joins the celebration with its latest campaign, Designed For Living, highlighting its coveted home department. The festival is set to take place from 19 September to 10 October, and Bloomingdale’s invites its customers to shop the latest home and furniture collections, online and in-store, and discover the exclusive, ongoing ‘New Movers Offer’ and unique design services.
With a multitude of designers and labels under one roof, hosting the city’s most-desired collections, Bloomingdale’s has strengthened its position as the ultimate destination for all things home. Allowing customers to channel their creativity and individuality, the department store offers an always-growing selection of homeware, from traditional and contemporary furniture options to statement décor, divine dinner sets, luxury bedding and bathroom essentials. It’s the one-stop shop for anyone looking to give their bedroom, living room, dining room , garden or even entire home a much-needed makeover.
The Home Festival creates the perfect opportunity for new home movers and interior enthusiasts to enjoy a flat 15% off selected home brands in-store. To avail the exclusive ‘New Movers Offer’, customers will be required to present a valid Emirates ID along with a copy of the Tenancy Contract or Title Deed Agreement signed within the last three months.
The campaign also spotlights Bloomingdale’s incredible roster of luxury international brands like Adriana Hoyos Furnishings, Hudson Park, Celso de Lemos and Missoni, exclusive labels like Papadatos and innovative home-grown concepts such as Silsal presenting the region’s latest must- have collections.
As people focus more on creating the perfect work-from-home and living spaces and look to turning homes into signature sanctuaries, Bloomingdale’s caters to the need with its exclusive Design Studio Services, offering interested customers interior advice and consultations. A team of experts is always available to carefully assess needs to best recommend brands and products to suit individual homes, tastes and styles. Plus, the new Click & Collect service allows shoppers to shop from the comfort of their homes and collect their buys in person or have them delivered to their door, for free.
Over the last few seasons, consumers have changed the way they approach home trends and this campaign comes at an optimal time when consumers are looking to refresh and renew. Shades of blue and green rise as the color of choice when it comes to décor and furniture accents while those who prefer natural settings, now prefer neutral hues and floral elements by way of Caracole, Eichhholtz, Bloomr and more. As work from home continues for some, making the home office the focal point becomes another trend to know and love as Bloomingdale’s offers the perfect desks and table top accents from Ralph Lauren, Anna New York and more.
Bloomingdale’s Home Collection is available to shop online & in-store.