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Blueair launches its most advanced air purifier to date into Middle East

Swedish air purification expert Blueair has launched HealthProtect™, its most advanced air purifier ever. Combining three new revolutionary technologies, the HealthProtect™ air purifier provides protection against viruses and bacteria, even when it is on standby. Today, Blueair can also confirm that the HealthProtect™ has been proven, in independent third party laboratory tests, to remove 99.99% of live airborne SARS-CoV-2 virus – making it the first product from a major air purifier brand to demonstrate the results.

Jonas Holst, Chief Product Officer for Blueair said: “HealthProtect™ is the result of several years of R&D and consumer insights as we see that across the globe, even before the current pandemic, viruses and bacteria are one of the main concerns for people. So with HealthProtect™ we wanted to create a germ fighting machine, an air purifier that would reassure you even when in standby mode. This is what makes HealthProtect™ unique, and of course the fact that every component has been carefully designed in Sweden to provide the highest performance and energy efficiency.”

Superior removal of particles, chemicals/VOCs, and germs

HealthProtect™ uses HEPASilent Ultra™, Blueair’s most advanced filtration technology to date. This technology combines electrostatic and mechanical filtration to remove up to 99.97% of airborne pollutants such as dust, pollen, dander, mould. The technology also removes VOCs (including formaldehyde), odours and nanoparticles down to 0.03 micron and up to 99.99% of viruses and bacteria. Compared to traditional “true HEPA” filtration used in most air purifiers, HEPASilent Ultra™ silently delivers 50% more clean air and uses 55% less energy[iii] and 10% less noise than traditional standard HEPA filtration.

Eradicates viruses and bacteria – even on standby

Even when the HealthProtect™ air purifier is on standby, the GermShield™ technology proactively monitors the room using temperature and humidity sensors and automatically activates when conditions are optimal for germ growth. GermShield™ uses a low air draft to ensure no new growth of germs, and plasma charging to deactivate existing viruses and bacteria on the filters.

More clean air to every corner of the room

Unlike other air purifiers that only push clean air to a small part of the room, the SpiralAir™ outlets are uniquely engineered to deliver 360°, omni-directional airflow to quickly circulate more clean air to every corner of the room (based on recommended room size and AHAM’s globally recognised standard of five Air Changes Per Hour). The HealthProtect™ has a high Clean Air Delivery Rate (CADR), successfully cleaning all the air 5 times per hour meaning it will clean the optimal room size that it’s recommended for in only 12 minutes.

Smart features for a connected home

Smart features in the Blueair app like “Clean air ETA (estimated time of arrival)”, Automode and real-time pollutant tracking of fine particles (PM1 - 2.5) such as smoke, bacteria and viruses plus coarse particles (PM10) such as dust, pollen and spores, helps you to understand how household activities and cleaning product choices are impacting your air quality. HealthProtect™ is easily voice-controlled by Amazon Alexa and Google Home, or remotely via the Blueair app.

Enhanced filter lifetime up to one year

Even its filters are smart: HealthProtect™ is equipped with a smart filter powered by a RFID chip that accurately monitors the filter usage within the unit. When it's time to replace the filter, the Blueair app will send you an alert and allow you to re-order at the touch of a button.

With SmartFilter you can be assured you’ll always have clean air delivered to your home. The smart sensor algorithm accurately calculates how much polluted air has passed through the filter and as a result is able to tell you exactly when to change the filter. The filter lifetime can be prolonged up to 12 months. The filter is also cleverly designed as a ‘booklet’ shape so you close it when changing it, therefore avoiding contact with the inlet (dirty side) of the filters.

HealthProtect™ also comes with cleanable pre-filters that capture larger particles like dust. These conveniently pop-out for quick maintenance and significantly extend the lifetime of the main filter, which goes in line with the sustainability initiatives Blueair drives.

Whisper-silent clean air delivery for a good night’s sleep

Air purifiers are generally recommended to be placed in the rooms where you spend the most time. This is often the bedroom. Many air purifiers, however, cannot clean the air without making a lot of noise. The HealthProtect™ uses HEPASilent Ultra™ filtration technology to deliver its powerful filtration performance quieter than a whisper (30 dB) on the lowest setting and a normal conversation (65 dB) on the highest. The smart ‘Night’ mode will optimise the settings and turn off any lights that could disturb a good night’s sleep.

Designed in Sweden

Every component is uniquely engineered in Sweden to provide the highest performance and energy efficiency. Blueair’s Swedish heritage is also apparent in the choice of sustainable, high-quality stainless steel and thoughtful design features such as easy to clean pre-filters and hidden wheels.

Independently tested and awarded

HealthProtect™ has been independently tested by third party laboratories and top testing institutes. It has the coveted Good Housekeeping Institute Tried & Tested 2021 Approval. Good Housekeeping Institute said: "Our testers found the Blueair HealthProtect™ range simple to use, quiet when running and effective at easing their allergies.” HealthProtect™ also got the T3 Platinum award in the UK.

The HealthProtect™ comes in two sizes: 38m2 and 62m2. Available now from major retailers including and From AED 2,649.


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