TO PRECIOUS JOY
Paris, 2020. Successive lockdowns have darkened horizons and muted momentums of optimism and lightness. Facing her mood boards, Claire Choisne looks for an answer to these paralyzing troubles. She throws out the idea of a wild project: a free High Jewelry, released from any constraints. Out with size, shape, and materials restrictions and out with conventions. In with joy.
Pop colors, extravagant volumes, basic silhouettes, simple. In the effervescence of 26 Place Vendôme, the studio of Boucheron is elated by the impulse of their Creative Director.
Like the pages of a teenage diary, the mood boards are filled with pop colors, joyful looks, geometric designs and motifs. Spheres, cubes, flat. Cheeky mixes, XXL smiles, life in Technicolor: memories appear on the surface, as the outlines of a new High Jewelry emerge. Drawing its energy from the influence of pop art, the soft rebellion of the Memphis artists and the illusion of perspectives liberated from any rule. Transforming reality into a world that rewrites joy.
A gigantic bow in the hair, defying the laws of gravity? Excessive necklaces, covering the whole chest? Jewels that move within two dimensions, springing from their box like mischievous sketches suddenly appearing from paper… And why not?
Everything is possible… with new materials and with the technical innovations of a studio perpetually dedicated to creativity, to the search for the perfect shape and the most rigorous setting of gemstones. Especially when it is all about glorifying enthusiasm, joy, and emotion. What is precious if it is not about these core values, which make the world go round… And that Maison Boucheron has continuously celebrated for 165 years.
The exceptional pieces of the “More is More” collection are true jewels of technicality, experimentation, machining. They are an ode to boldness as much as High Jewelry, through the assembling of materials, stones, diamonds, and colors.
By pushing the boundaries of High Jewelry, with the greatest respect to its values, and by questioning the meaning of precious, these creations take us far away. Where innocence welcomes beauty without any constraints, where enchantment dwells, where sophistication looks easy and the world exhilarating.