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BOUCHERON’s new High Jewellery collection – AILLEURS

  • Writer: DUNES
    DUNES
  • Jul 9, 2022
  • 1 min read



Ailleurs - “Elsewhere” - is where Boucheron’s Creative Director Claire Choisne and her studio are taking us with this new Carte Blanche High Jewellery collection. An “elsewhere” where everything

becomes possible, without any borders, and where nature is in a raw state.





From the deserts to the oceans, the mountains to the rainforests, Boucheron has mixed together worlds and materials one could initially think are contradictory; where diamonds meet pebbles and burned wood, gold meets rattan and meteorite. In this “elsewhere” there is only one rule: to reveal the beauty and poetry of nature. In telling this story, Claire Choisne has imagined five different worlds, in which anyone can find a piece of themselves.





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Dunes Magazine is the Middle East’s luxury lifestyle magazine, featuring the latest in fashion, lifestyle, health & fitness, watches & jewelry, beauty, travel & hospitality, and exclusive interviews. A proud supplement of Maqina, it delivers premium editorial content and insights for the region’s luxury enthusiasts.

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