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Boucheron Wonderland

The most wonderful time of year is approaching.

A time to celebrate, a time to play, a time to believe.

magic is in the eye of the beholder so… what do you see?

This season, maison boucheron captures the holiday magic

through its end of year campaign, « boucheron wonderland », featuring its ambassadresses:

alexa chung, mila al zahrani, hannah quinlivan, youn-jung go and rola.

“boucheron wonderland” is a joyful invitation to experience

the festive season through the eyes of a child.

This campaign leads you to an imaginary world where the most enchanting surprises are hidden in the most unlikely places… seek and you should find!

the campaign is scheduled to air worldwide from november 10th, 2022


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