top of page

DAMIANI & DAMAS: A PERFECT PARTNERSHIP The brand continues its international expansion

Damiani, the luxury jewellery brand known the world over for its refined all-Italian creations, is strengthening its presence in Middle East through an agreement with Damas, one of the Middle East’s leading jewellery retailers. The agreement will see the distribution of the Maison’s creations in elegant, personalised corners within the Damas retail outlets of: Mall of the Emirates, Royal Atlantis, DIFC and Bayt in Dubai; Galleria Mall and YAS Mall in Abu Dhabi; Olaya in Riyadh, Saudi Arabia.

The Damiani-Damas partnership represents the alliance of two prestigious entities that have much in common: a history deeply rooted in their local territory, an idea of luxury linked to authenticity, and a drive for innovation that has led them to stand out on the international scene.

Damiani firmly believes in the area’s potential and has major development plans, as demonstrated by the recent opening of a store in Doha, Qatar, and of a directly managed flagship store at the

Dubai Mall. Through this new collaboration with Damas, jewellery enthusiasts will be able to discover the Maison’s outstanding creations in all leading Damas stores, with Damiani affirming its role as a benchmark of internationally acclaimed Italian excellence. The brand is particularly renowned for the extraordinary passion and meticulous attention given to its must-have collections: the trendy D.Icon, the iconic Belle Époque, the modern Margherita and the feminine Mimosa, not to mention the bridal collection sought after by the most sophisticated brides and brides-to-be.

Damiani was established in 1924 and has since remained faithful to its roots, relentlessly promoting the values of authenticity, integrity and Italian excellence. Damiani is the only true Italian jeweller – after the acquisition of other distinguished brands by French luxury multinationals – and is one of the very few international brands to be managed to this day by the founder’s family. Now in its third generation, the Damiani family draws its strength from a history linked to its local territory yet remains open to the world. A guarantee of indisputable value, the Maison is synonymous with savoir faire. This is assured by the exceptional skills of the goldsmiths of Valenza, the world’s premier goldsmithing district. Although today an increasing number of multinationals are seeking to locate their workshops here, this is the town where Damiani has resided, designed and produced its jewellery right from the outset.

This “Italianness” also features in the new Damiani communication campaign, through a creative concept focused on the union of two peaks of excellence: Damiani’s all-Italian craftsmanship and the country’s world-class cuisine. A strong sense of conviviality is conveyed through a selection of sophisticated courses making up an exceptionally refined lunch. The invitation is for all Damiani lovers to sit down together and share an exclusive experience. Thus, the origin of “Taste Italian Excellence”, a new slogan and campaign message that invites people to experience and savour Italy’s outstanding quality, craftsmanship and savoir-faire.


bottom of page