Montblanc rolls out local initiatives around the world empowering children and young adults to realize their potential and build a sustainable future through the power of writing
With its origins in writing culture, Montblanc believes that everyone can leave a mark and should be empowered to write their own story in a meaningful way. To share this message with the next generation, Montblanc is launching Dear Future, a new long-term project in partnership with the Montblanc Cultural Foundation that focuses on promoting writing education among children and young adults on a global scale.
Montblanc has a history of helping youth communities in the fight against illiteracy through its former years-long collaboration with NGOs and local schools. Through Dear Future, Montblanc highlight the importance of writing when it comes to having a positive impact on the planet and people. The project aims to promote literacy education on a local level in order to grant young people the necessary tools to face the challenges of tomorrow, ultimately allowing them and their communities to thrive and help advance society’s sustainability goals on a global level. The first initiatives have been introduced in countries including France, Italy, Germany, Spain and Thailand.
“As a brand deeply rooted in culture, we aim to maximize our brand handprint on education through this new initiative. The grassroots efforts action we undertake in different communities around the world can have a meaningful and sustainable impact, and help young people build and write a future that matters,” says Nicolas Baretzki, Montblanc CEO.
Illustrative of Montblanc’s focus on the connection between writing education and sustainability, one of the first foundational programmes of Dear Future is a partnership with FOEHN (Fond pour l’Environement et la Haute Nature) in Chamonix, France at the foot of the Mont Blanc, the summit that inspired the company’s name over 100 years ago. Here, Montblanc supports and funds a program for kids aged 10 to 12 that specifically helps them understand and protect the mountain through the perspective of climate change. During winter and spring, kids living in the Mont Blanc valley explore the Mont Blanc with guides and learn about the local fauna and flora. Kids are then encouraged to write about their experience in the mountain, developing their creative writing skills to describe the importance of the natural environment around them.
In addition to the current programs in France, Italy, Germany, Spain and Thailand, Montblanc will be introducing new initiatives in India, the USA, China and the Africa region next, with the aim of having active Dear Future programs in every single Montblanc market by the end of 2025.
“With Dear Future, our goal is not to just invest funds but to be part of the solution and help craft the programs so they can have even more impact on the ground,” adds Vincent Montalescot, Chief Marketing Officer and Chairman of the Montblanc Cultural Foundation.
Dear Future is financed as a joint collaboration between the Montblanc Cultural Foundation and Montblanc. The Montblanc Cultural Foundation’s goal is to promote education through charity work. As writing is at the core of the Maison’s identity, Montblanc aims to educate those who can’t write and inspire those who can.