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Project bYouty, the Dubai-based conscious beauty and wellness destination, brings to you a wide selection of exclusive Halal brands. The platform ensures that the brands retailed, follow all the halal guidelines and are permissible under Islamic law.

Project bYouty is persevering the sphere of identifying niche and ultimately effectual beauty and wellness brands, by retailing halal, cruelty-free, vegan, organic, sustainable, and clean brands, with cult skincare favourites, regional and exclusive brands mixed in equal measure. Discover the exclusive range of Halal beauty and wellness brands available only on Project bYouty for delivery across the region.


Beauty entrepreneur Allison McNamara created Mara being inspired on a trip to Istanbul that’s heavily influenced by the ocean. The brand is filled with exceptional ingredients that are ethically sourced globally and manufactured in Los Angeles. After years of extensive research, trial and testing, Allison launched the brand with just one ‘hero’ product, the Algae + Moringa Universal Face Oil packed with vitamins A, B, C, D, E & F, minerals, amino acids, and phytonutrients, which massively plump up skin.


Algenist was born with the discovery of Alguronic Acid from algae-naturally-sourced and sustainably produced through biotechnology, the innovative green science that respects nature. The products are formulated to safely deliver on efficacy and only use clean, high-quality ingredients that follow strict global regulatory guidelines.


Abi Cleeve is the brains and the beauty behind game changing brand SkinSense, and its patented Lamellar technology that locks ingredients onto the skin making them work longer and better. SkinSense absorbs subcutaneously without leaving a greasy residue and supports the penetration of the active ingredients into the skin, so they work longer and harder.

Tiny Human

Tiny Human is on a mission to do better: better for baby, better for mum, and better for the world. They craft premium products, all made with organic and plant-based ingredients. For every Tiny Human product you purchase, they make a donation that supplies one meal to a hungry child in over 29 countries throughout the world in partnership with Children's Hunger Fund.

All the brands mentioned are available on and prices range from AED20 to AED385.



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