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EVOK Brach Opens in Paris, A 5-Stars Luxury destination

From an Old Post office to a 5 start Luxury Destination





Brach is the first hotel from Evok Hotels Collection offering a casual luxury lifestyle. In the heart of the 16th arrondissement of Paris, Brach is a place of life as much as of passage, an immersive and inspiring experience for visitors who discover the French capital, a new vision of the neighborhood life for residents and regulars


Brach was born from an immense 1970s mail sorting center, a surface area of 7000 m2 left free to the imagination of visionary creator Philippe Starck. Architecture of the 1930s meets Modernism and Bauhaus, the Dada and the Surrealists. Warm colors are combined with natural and raw materials including wood, leather, concrete, glass, marble and metal. Everywhere mysteries, unusual objects and a selection of artworks create a cozy atmosphere





Cultivated, energetic, unique, epicurean and aesthete, Brach is truly Parisian and connected to its neighborhood, with its own codes and personality, healthy mind in a healthy body. Generous and homely, it reflects the values of sharing and balance.


Thanks to its 59 rooms and suites with terraces with breathtaking views over the rooftops of Paris and the Eiffel Tower, Brach is a cosmopolitan and surprising living space, deploying its originality, intimacy, comfort and conviviality are the cornerstones of Brach, deployed across all eight floors of this glass structure house





With its swimming pools, Sports club, Bar, Restaurant, Grocery store and Pastry shop, Brach is a place of culture, of well-being that we can enjoy from morning to night. Intimate and open- minded at the same time, Brach is a combination of contrasts and opposites.


A surprising and welcoming living patchwork.





About Brach:

“Brach is not a hotel, but a unique place of life and culture where poetic mysteries and fertile surprises feed the imagination. Sensual and rigorous, minimal and unconventional, Brach is reigned by raw and modernist romanticism, warmed by multicultural influences from Africa, Asia and South America. It is an unusual place that invites guests on a journey, on an of exploration.” Philippe Starck


The lobby is a truly intimate bubble in this open and welcoming place. Located on the first floor in a space reserved for hotel residents, it allows to discreetly welcome guests. The atmosphere is warm and eclectic, a tribe of totems, sculptures and poetic surprises come alive between the ceiling adorned with an original canvas by artist Ara Starck and the floor carpet that reflects it like a mirror.





In the rooms and suites, the 1930s furniture as well as natural and raw materials recall the modernist inspiration of the place.


Brach is at the image of its guests: unique. Therefore, each of the hotel’s rooms and suites are different, adapted to the desires and needs of each individual. From the first to the sixth floor: 52 bright rooms from 24 to 42 sqm, where a mini concept store replaces the mini bar and the selection of books and novels is renewed every literary season.





On the fifth and sixth floors of Brach: 7 suites from 60 to 200 sqm, opening on terraces with breathtaking views on Paris. All are equipped with a Norwegian bath, and one also has a Jacuzzi.


Brach guests have access to the sports club, swimming pools and collective classes.

Access on the rooftop garden is reserved for their exclusive use.




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DUNES  magazine is  the Middle East luxury lifestyle magazine covering local, regional and international fashion news  in addition to articles from our editorial team about fashion, lifestyle, health & fitness, watches & jewellery, beauty,  travel & hospitality, interviews and many more features.

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