FARFETCH Collaborates with Kuwaiti Artist Alymamah RashedTo Celebrate Arab Designer Exclusives





FARFETCH (NYSE: FTCH) the leading global platform for the luxury fashion industry, today launched their latest campaign celebrating the choice of modest wear. Unveiling capsule collections from over 70 international and Middle Eastern designers, including celebrated houses such as Oscar De La Renta, Chopard and Dolce & Gabbana alongside the region's finest, Shatha Essa, Baruni and Bambah, all of which can be found only on FARFETCH. With the world’s largest selection of fashion available, FARFETCH customers have a rare level of choice that allows them to transcend seasonal trends and freely curate the looks that express their own style and individuality.





The newly released campaign celebrating Arab Designers features a one of a kind artwork by Kuwaiti artist, Alymamah Rashed. Fusing art and culture, the backdrop of the campaign also features custom artwork, titled “Your Sky”. Rashed’s art is a reinterpretation of surrealism and folklore, fluctuating between the East and the West. The watercolor piece is inspired by the blooming human spirit in relation to its surroundings. The piece was created through two 5-meter long paper panels and is layered with pools and silver linings, created by the fluidity of watercolors.





The exclusive capsule collections are now available on FARFETCH.com





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