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Running from May 31 to June 5 at Lagoona Mall

Fifty One East, Qatar's favorite department store, welcomes its patrons in its 'Watches and Jewellery Week 2021', giving them an exclusive opportunity to acquire some of the latest creations from world-renowned brands.

The 'Watches and Jewellery Week 2021' is held at Lagoona Mall and will run from May 31 until June 5. Rolex, CHANEL, Boucheron and TUDOR will showcase their latest jewellery and timepieces each inside their boutiques while other exquisite names like David Yurman, Akillis, Âme Paris – a brand by Fifty One East, Falamank by Tarfa Itani and Yvan Tufenkjian will welcome clientele in a dedicated multi-brand area.

Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: "We are looking forward to welcoming our esteemed clients to our 'Watches and Jewellery Week' where we share with them exceptional moments born out of mutual admiration for excellence in jewellery and watchmaking. In this special week, we will shine a light on world-class brands with which Fifty One East is proud to partner, including Rolex who will exceptionally present in Doha, and for the very first time in the world, display pieces of its latest novelties straight after Watches & Wonders Geneva 2021. This unique opportunity marks the continuous and mutual trust relationship we have with the renowned Swiss watchmaker.”

“Fifty One East's signature hospitality assures our dear clients of a warm experience where they can explore new iconic and rare pieces with the highest levels of safety and preventive measures,” he added.

During the week, Rolex is presenting its latest creations which were announced during Watches & Wonders Geneva 2021. Among these are the new-generation Explorer and Explorer II, watches that take us from the highest mountain peaks to the most isolated polar regions. Rolex will also showcase new versions of the Datejust 36 and the Cosmograph Daytona with refined and original dials that shine with spirit and vitality. Not to forget the exceptional new versions of Day-Date 36 and Lady-Datejust which truly reveal the radiance of diamonds.

CHANEL will present a selection from its exclusive and iconic creations of High Jewellery pieces that retrace the history of symbols from mademoiselle’s private life. The selection pays tribute to classic signatures of Gabrielle Chanel including the tweed, the coromandel, the camellia, the comet, the feather, the ribbon and the lion. CHANEL will also present the latest addition to its Coco Crush collection, the reinvented Toi et Moi rings. With two lines coming together like 2 destinies that meet and intertwine without merging, the new rings symbolize love and freedom.

Boucheron will present select pieces from its latest creative High Jewellery collection, Contemplation, which seizes the intangible and captures life’s precious moments. In addition, the French Maison will also unveil its new Serpent Bohème Aquaprase collection which introduces, for the first time in jewellery history, the translucent natural stone, aquaprase, on rings, necklaces, earrings and bangles. Boucheron will also take the opportunity to present some of its latest Spring novelties from the iconic collections Quatre, Serpent Bohème, Nature, and the boundlessly free and effortlessly playful, Jack de Boucheron collection.

Building on its reputation for creating emblematic models chosen by the boldest adventurers, TUDOR is presenting its latest models which were also announced during Watches & Wonders Geneva 2021. Marking the 50th anniversary of its first chronograph, TUDOR will present its new Black Bay Chrono model in steel and new versions of the Black Bay 32/36/41 and 1926. It will also present the bold new version of Black Bay Fifty Eight in 18K gold with an open case back. Similarly, the Swiss manufacturer will showcase the Black Bay Fifty Eight in 925 silver with yet another impressive open case back.

The ‘Fifty One East Watches and Jewellery Week 2021’ is another commitment to bringing jewellery and watches connoisseurs in Doha outstanding quality and choice. Nothing compares to experiencing these fine examples of craftsmanship in person and therefore Fifty One East invites its customers to abide by all precautionary measures set by the Qatari authorities and help keep everyone safe.


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